Asian Incoming TourismLaajuus (5 cr)
Code: MMFT9000
Credits
5 op
Teaching language
- English
Responsible person
- Susanna Nuijanmaa
Objective
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.
Content
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Qualifications
The student understands the general concepts and phenomena related to tourism.
Assessment criteria, satisfactory (1)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Assessment criteria, good (3)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Assessment criteria, excellent (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Enrollment
01.08.2023 - 24.08.2023
Timing
30.10.2023 - 19.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Business
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
MTM23VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
-
ZJA23SMAvoin amk, marata
-
ZJK23SMKorkeakoulujen välinen yhteistyö, MARATA
-
MTM22S1Bachelor's Degree Programme in Tourism Management
Objective
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.
Content
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Location and time
The course is held 100% online
Oppimateriaali ja suositeltava kirjallisuus
Current materials about the topic provided by course tutors
Teaching methods
On-line studying implemented in Moodle, optional webinars in Zoom
Video lectures and visitors
Assignments
On-line discussions
Personal portfolio
Required tools: fast Internet connection, computer, MS Office.
Employer connections
Course includes visiting industry specialists (video lectures) supporting student's knowhow in the topic.
Exam schedules
No exam
Student workload
Learning the course materials 70 h
Assignments 65 h
Total 135 h
Content scheduling
Course learning platform will open in the beginning of the course. Course has three optional webinars. Times for the webinars will be published when the course starts. Webinar links will be available in course learning platform in Moodle.
Each assignment has a given deadline throughout the course.
Further information
CampusOnline: 20 (included in the total capacity)
Open UAS 5 (included in the total capacity)
Exchange students: 5 (included in the total capacity)
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Arviointikriteerit, hyvä (3-4)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Assessment criteria, excellent (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Qualifications
The student understands the general concepts and phenomena related to tourism.
Enrollment
01.08.2022 - 25.08.2022
Timing
01.11.2022 - 21.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Business
Teaching languages
- English
Seats
0 - 60
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Susanna Nuijanmaa
- Kari Halonen
Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
ZJK22SMKorkeakoulujen välinen yhteistyö, MARATA
-
ZJA22SMAvoin AMK, marata
-
MTM20S1Bachelor's Degree Programme in Tourism Management
-
MTM22VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.
Content
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Location and time
The course is held 100% online
Oppimateriaali ja suositeltava kirjallisuus
Current materials about the topic provided by course tutors
Teaching methods
On-line studying implemented in Moodle, optional webinars in Zoom
Video lectures and visitors
Assignments
On-line discussions
Personal portfolio
Required tools: fast Internet connection, computer, MS Office.
Employer connections
Course includes visiting industry specialists (video lectures) supporting student's knowhow in the topic.
Exam schedules
No exam
Student workload
Learning the course materials 70 h
Assignments 65 h
Total 135 h
Content scheduling
Course learning platform will open in the beginning of the course. Course has three optional webinars. Times for the webinars will be published when the course starts. Webinar links will be available in course learning platform in Moodle.
Each assignment has a given deadline throughout the course.
Further information
CampusOnline: 20 (included in the total capacity)
Open UAS 5 (included in the total capacity)
Exchange students: 5 (included in the total capacity)
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Arviointikriteerit, hyvä (3-4)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Assessment criteria, excellent (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Qualifications
The student understands the general concepts and phenomena related to tourism.