Curricula

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Time and location

Jamk Campus Rajakatu 35 Jyväskylä

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing

Teaching methods

This course includes lectures and learning assignments. Some of the assignments are done as independent work, some during contact teaching. The assignments are described in the course workspace. All assignments are either independent or group work (as described in course workspace) and due dates are confirmed as the course progresses. Part of the lectures may be held online.

NOTE! Students other than those in the TLP22S1 and TLS22S1 group can complete this course implementation entirely as online studies. The course content and tasks are then practically the same, but - the submission schedule may be partly different.

ATTENTION! According to JAMK’s instructions, every student participating in the course must submit the first course assignment within three weeks of the start of the course. If the assignment is not submitted within this schedule, the student in question will be removed from the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training