Curricula

Objectives

The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.

Content

The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.

Learning materials and recommended literature

Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
Course material, provided by the course tutor.

Teaching methods

Face-to-face implementation including:
- lectures and recorded lectures
- independent studies and assignments
- project work in a group

Practical training and working life connections

Student does user research and a development plan for a tourism/hospitality company.

Exam dates and retake possibilities

No exam

International connections

Course content includes international case examples from tourism industry.
Project work can be done for an international tourism company.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours.
- lectures/video lectures 25h
- project work 40h
- independent studies, including reading, information search & assignments 70h

Further information for students

Exchange students: 5

You must confirm your attendance on this course by completing the orientation assignment by the given deadline.
Usage of Artificial Intelligence in your learning assignments must follow Jamk guidelines and ethical principles.

Course assessment is based on the learning objectives and assessment criteria.
Self and peer assessment included.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

0 (Fail) You do not meet the minimum criteria set for the course.

1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.

2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.

Evaluation criteria, good (3-4)

3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.

4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.

Evaluation criteria, excellent (5)

5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.

Prerequisites

Basic knowledge about digitalization in tourism