Curricula

Objectives

The purpose of this course is to deepen your understanding in responsible tourism, especially in social responsibility. You will learn what accessibility means in tourism context and different concepts within accessible tourism. After this course you understand the basic principles of accessibility from different customers perspectives and can apply the knowledge in different phases of customer journey in tourism.

Competences:
Tourism business, Ethics, Sustainable development

Learning outcomes:
You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Content

Accessibility principles and key concepts in accessible tourism
Accessibility legislation
Specifics and needs of different customer groups
Service journey and accessibility.

Time and location

The course starts on 28th October when Moodle workspace will be opened and the students get pre-assignment for the course. There are five webinars on Zoom during this course and in between the webinars students study independently according to the instructions given by the tutor. The course ends on 18th December.

Learning materials and recommended literature

Accessible tourism for all: an opportunity within our reach. 2016. World Tourism organisation.

Darcy, S., McKercher, B., Schweinsberg, S. 2020. From tourism and disability to accessible
tourism: a perspective article. TOURISM REVIEW. VOL. 75 NO. 1 2020, pp. 140-144, © Emerald Publishing Limited, ISSN 1660-5373 DOI 10.1108/TR-07-2019-0323

Luiza, S. M. 2010. Accessible tourism - The ignored opportunity. Annals of the University of Oradea : Economic Science. 1.

United Nations: Promoting accessible tourism for all. https://www.un.org/development/desa/disabilities/issues/promoting-accessible-tourism-for-all.html

United Spinal Association: Disability Ethiquette. https://www.unitedspinal.org/pdf/DisabilityEtiquette.pdf

Visit Finland: Guide to Inclusive Travel. https://www.visitfinland.fi/4af121/globalassets/julkaisut/visit-finland/tutkimukset/2021/guide_to_inclusive_travel_2021.pdf

Teaching methods

This course is an online course, and requires participation in webinars, independent study skills, execution of an independent company visit, completion of assignments (pre-assignment and report), discussion and presentation of results, and assessment of own learning.

Practical training and working life connections

During this course, you will execute an independent visit to a tourism company. Visiting lecturers and cases from the industry sharing their experiences from the theme.

International connections

Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Orientation into the course (5 hours): Familiarizing yourself with learning objectives, contents, assignments; organizing your time and the own goals for learning; pre-assignment.

Theoretical knowledge (55 hours): You will attend to the webinars of this course, that will take completely 10 hours (2h x 5) and in addition you will study materials independently 50 hours.

Practical learning (50 hours): You will implement a tourism company visit and recognize the accessibility on operating environment. You will work with the course assignment to link the theoretical knowledge into the practice. You will also prepare to present your practical findings for your peer students.

Self-assessment (20 hours): You will have a learning diary during this course and based on that assess your learnings.

Content scheduling

In the beginning of the course you will orientate to the course and by independent working and attending webinars you will enhance your theoretical knowledge of the theme. In the middle of the course, you will visit on tourism company and after that you will work with the assignment to link the theoretical knowledge and operating environment with the support of the webinars.

Further information for students

The teacher of this course will evaluate the assignments of the course, based on course evaluation criteria, and you will evaluate your own learning during the course. For passing the course you need to complete all the required assignments.
Open UAS 5
Campusonline 20

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient 1: You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Satisfactory 2: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You understand accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Evaluation criteria, good (3-4)

Good 3: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You can explain accessibility principles and key concepts of accessible tourism. You demonstrate how to apply accessibility principles in different phases of customer journey.

Very Good 4: You can compare customers who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principles and key concepts of accessible tourism. You are able to approach critically and innovative way accessibility in different phases of customer journey.

Evaluation criteria, excellent (5)

Excellent 5: You can critically analyze the different customer groups who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principled and key concepts of accessible tourism. You are able to develop critically and innovative way accessibility in different phases of customer journey.

Prerequisites

Understanding the basics of business functions
Understanding the special features of tourism industry.

Further information

This course is part of Accessible Tourism education package (15 credits) offered by Jamk University of Applied Sciences. The package includes online courses Accessible Tourism (5 credits), Accessibility in tourism marketing communication (5 credits) and Management of accessible tourism services (5 credits). Obtaining the learning outcomes of this course is a prerequisite to enter other two courses.