Academic year 2019 - 2020

• Toolkit for Tourism Work (MTMW1000-9S0t1),
       01.08.2019 – 31.12.2019,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The object of the course
  After completing this course, you will have gained basic skills required in working in the tourism industry. You will know how to interact with people from different cultures and you know what digital skills are needed in tourism work. You will also acquire key certificates that are commonly required in tourism work nationally.
  
  Course competences
  MTMDI Digitalization
  MTMNE Networks
  MTMOE Operational Environment
  YHTKA Internationalisation and communications competence
  
  The learning objectives of the course
  You understand the international nature of the tourism industry and importance for capability to work in multicultural teams. You are familiar with cultural dimensions and, with the help of the relevant theories, are able to identify and appreciate cultural diversities in intercultural interaction. You know the basic concepts in digitalization in tourism. You recognize the value and general applications of ICT tools in tourism industry. You complete the certificates needed to work in tourism business in Finland: Alcohol proficiency certificate, Hygiene proficiency certification and safety passports.

  Prerequisites and co-requisites

  -

  Course contents

  The principal contents of this course are (1) Operating in multicultural environment and teams, (2) Intercultural understanding, (3) Basic concepts in digitalization in tourism, (4) Introduction to e-tourism, (5) An alcohol proficiency certificate, (6) Hygiene proficiency, and (7) Safety passport.

  Assessment criteria

  Assessment criteria, passed/failed

  Unless otherwise provided by the curriculum, the grading scale is Pass (S) or Fail (0).
  
  Criteria for acceptable performance Pass (S): You demonstrate capability to work in multicultural teams. You can describe cultural dimensions and explain cultural diversities in intercultural interaction. You identify the basic concepts in digitalization in tourism. You can describe general ICT tools in tourism industry. You have completed the certificates needed to work in tourism business in Finland: Alcohol proficiency certificate, Hygiene proficiency certification and safety passports.
  
  The course assessment is Fail (0) if the student fails to achieve the minimum learning objectives for passing the course.

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  Language of instruction

  English

  Learning materials and recommended literature

  Hofstede, G. H., Hofstede G. J., Minkov M. 2010. Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival.Valvira. Serving alcohol Laukkanen M. 2012. Basic Facts of Food Hygiene, ISBN 978-952-67397-5-5, SEFO-konsultointi.

  Lecturer(s)

  Ani Lietonen, Susanna Nuijanmaa, Henna Siltanen, Karoliina Väisänen

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  o lectures 48 h o assignments 27 h o reading the course material 20 o preparing for the tests 40 hTotal 135 h

  Groups

  • MTM19S1

  Alternative learning methods

  Assignments Tests

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Accounting (HMTM0200-0K0t3),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student knows the role and meaning of accounting and knows the prerequisites of profitable business operations. The student perceives the processes of the company from the accounting point of view and understands how bookkeeping and financial statements are drawn up on the basis of these processes. He/She knows the principles of break-even analysis and can apply them in basic level calculations. The student develops both his/her own professional skills and the skills of the organization where he/she works in active interaction.

  Prerequisites and co-requisites

  ICT Skills

  Course contents

  The course contents include business skills, business processes (customers, products/services, purchases, sales), recording of business transactions, financial statements, break-even analysis, cash flow, budgeting and the basics of value added taxation and company taxation.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 (Excellent): The student shows a complete understanding of the basic processes of accounting and understands break-even analysis and the logics of profitable business operations. He/she can independently produce accurate and reliable bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized and applied in the steering of business activities.
  4 (Very Good): The student shows thorough understanding of the basic processes of accounting and understands the break-even analysis and the logics of profitable business operations. He/she can produce almost accurate bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized in the steering of business activities.
  3 (Good): The student shows a developing understanding of the basic processes of accounting and knows the break-even analysis and the logics of profitable business operations. He/she can produce mostly accurate bookkeeping data and financial statements for a small company. He/she knows how the information of accounting and break-even analysis is utilized in the steering of business activities.
  2 (Satisfactory): The student is able to recognize the basic processes of accounting and break-even analysis and recognizes the logics of profitable business operations. He/she can produce break-even analysis and bookkeeping data and financial statements for a small company when tutored. He/she is aware that the information of accounting is utilized in the steering of business activities, but the perceiving on a practical level is insufficient.
  1 (Sufficient): The student is able to recognize the basic processes of accounting and break-even analysis and recognizes some parts of profitable business operations. He/she can produce bookkeeping data for a small company when tutored and knows the connection between bookkeeping data and financial statements and he/she can perform a break-even analysis. He/she is aware that the accounting information is utilized in the steering of business activities, but the perceiving on a practical level is insufficient.
  0 (Fail): The performance of the student will be evaluated with the grade fail if he/she cannot attain the minimum learning outcomes defined for the course.

  Assessment criteria - grade 3 and 4

  4 (Very Good): The student shows thorough understanding of the basic processes of accounting and understands the break-even analysis and the logics of profitable business operations. He/she can produce almost accurate bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized in the steering of business activities. 3 (Good): The student shows a developing understanding of the basic processes of accounting and knows the break-even analysis and the logics of profitable business operations. He/she can produce mostly accurate bookkeeping data and financial statements for a small company. He/she knows how the information of accounting and break-even analysis is utilized in the steering of business activities.

  Assessment criteria - grade 5

  5 (Excellent): The student shows a complete understanding of the basic processes of accounting and understands break-even analysis and the logics of profitable business operations. He/she can independently produce accurate and reliable bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized and applied in the steering of business activities.

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  Language of instruction

  English

  Learning materials and recommended literature

  Elliot, B. (2017) Financial accounting and reporting. Pearson. 18th Edition

  Lecturer(s)

  Kirsi Marjakoski

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Lectures 54 h Virtual study 27 h Assignments 27 h Independent study 27 h

  Groups

  • MTM19S1

  Alternative learning methods

  Exam Assignment

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Basics in Services (MTMW1110-9S0t1),
       01.08.2019 – 31.12.2019,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Services in society
  Basic theories and definitions of services
  Service company
  Consumer behavior and buying decision process
  Service ability in multicultural environment
  Hospitality
  Personal service skills

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
  Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

  Assessment criteria - grade 3 and 4

  Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
  Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

  Assessment criteria - grade 5

  Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

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  Language of instruction

  English

  Learning materials and recommended literature

  Hudson, S. & Hudson, L. 2013. Customer service for hospitality and tourism. Oxford, UK : Goodfellow Publishers Ltd. ( chapters 1-3, 10 and 12 (not translated)

  Lecturer(s)

  Susanna Nuijanmaa, Mika Niskanen

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  Lectures 48 hrs Individual or group assignments 67 h Exam 20 hTotal 135 hours (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Assignments 50 % Individual exam 50 % (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Management (HMTM0100-0K0t4),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Students understand the importance of management as a company’s key success factor. Students know the basic concepts of management and basic concepts reflecting the running of an organization. Students know different aspects of management and their contents. Students can evaluate their own abilities and willingness to managerial work.

  Prerequisites and co-requisites

  -

  Course contents

  Development of management theories, basic concepts of management, different aspects of management, human resource management, leadership, organization, challenges of management in the future

  Assessment criteria

  Assessment criteria - grade 1 and 2

  For the general assessment criteria of the competence generated by the Bachelor of Hospitality Management degree, please see the website of JAMK University of Applied Sciences (www.jamk.fi/english/forstudents/studyguide). The learning outcomes of a course will be assessed in accordance with its learning objectives on the basis of the skills and knowledge and general competences specified in The National and European Quality Management Systems (NQF/EQF, level 6).
  5 (excellent): Students display comprehensive application of concepts in a critical and analytical manner through knowledge-based demonstration of skills vis-à-vis business and personnel management.
  4 (very good): Students display nearly comprehensive application of understanding, showing analytical skills pertaining to implications of business and personnel management.
  3 (good): Students demonstrate their understanding of the importance of business and personnel management as a company’s success factors by applying their conceptual-theoretical and theoretical knowledge.
  2 (satisfactory): Students demonstrate the significance of management as a part of business applying the conceptual-theoretical approach.
  1 (adequate): Students have a still fragmented and insufficient understanding of how to run an organisation and how important are human resources as factors affecting the company’s success. In required outputs the connection between core concepts of the topic and managerial thinking is illogical.

  Assessment criteria - grade 3 and 4

  4 (very good): Students display nearly comprehensive application of understanding, showing analytical skills pertaining to implications of business and personnel management.
  3 (good): Students demonstrate their understanding of the importance of business and personnel management as a company’s success factors by applying their conceptual-theoretical and theoretical knowledge.

  Assessment criteria - grade 5

  5 (excellent): Students display comprehensive application of concepts in a critical and analytical manner through knowledge-based demonstration of skills vis-à-vis business and personnel management.

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  Language of instruction

  English

  Learning materials and recommended literature

  Boddy, D. Management: An Introduction. 4th or 5th edition, 2008, 2011 Pearson Education,Hamel, G. Moon Shots for Management 2009 (article). Harvard Business Review

  Lecturer(s)

  Kirsi Kemell, Serena Paasivuori

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  135 h in total, of which 48 h classroom learning and 87 h other student work

  Groups

  • MTM19S1

  Alternative learning methods

  ExamAssignmentsSelf-evaluation and/or peer evaluation

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Responsible Tourism Management (MTMW1200-0K0t3),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student knows how to define responsible tourism concepts.
  She/he understands multiple perspectives of responsible tourism.
  The student is able to link topics to global and national level strategies and policies.

  Prerequisites and co-requisites

  Basic understanding of tourism industry

  Course contents

  Terms and definitions (Sustainable development, Sustainable, Responsible tourism, Tourism impact)
  Different dimensions of responsibility
  Stakeholder thinking and service chain
  Tools for responsible tourism development in company, destination and national level (for example carbon footprint)
  The most important laws and guidelines in tourism companies
  Security issues in tourism business

  Assessment criteria

  Assessment criteria - grade 1 and 2

  The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.
  
  Assessment methods are based on learning objectives.
  
  Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:
  
  5 (Excellent) The student can analyze the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.
  
  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.
  
  1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

  Assessment criteria - grade 3 and 4

  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.

  Assessment criteria - grade 5

  5 (Excellent) The student can analyze the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.

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  Language of instruction

  English

  Learning materials and recommended literature

  Goodwin, H. 2016. Responsible Tourism. Using Tourism for Sustainable Development. Oxford: Goodfellow Publishers.Laws and regulations in tourism.

  Lecturer(s)

  Petra Blinnikka, Minna Tunkkari-Eskelinen

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  lectures 50 h assignments/tasks 50 h reading the course material 35 hTotal 135 hours

  Groups

  • MTM19S1

  Alternative learning methods

  Group discussions, learning diary, research data assignment, test in law issues.

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Marketing (HMAB0110-0K0t4),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Knowledge and Understanding: This course is designed to provide students with a basic understanding of the fundamental principles of marketing.
  •The student will gain insights into the understanding marketplace, customer needs, designing value-creating marketing strategies, developing the marketing mix that delivers value, satisfaction, engage and build the strong relationship with the customer. For this, the course includes topics such as environment industry and competitor analysis, consumer behaviour, segmentation, marketing mix elements and finally challenges and the prospect of global and sustainable marketing.
  • A particular emphasis has been placed on developing students understanding how to create customer value and engagement in digital and social age. For this student will gain knowledge about the changing consumer-marketer relationship in digital and social age. The student will explore contemporary trends in marketing landscape such as consumer-generated marketing.
  
  Practical Skills: Upon completion of the course student can
  •Implement fundamental marketing concepts to case companies in the actual situation.
  •Competence in identifying problems, suggesting solutions and making decisions about marketing related issues faced by case companies.

  Prerequisites and co-requisites

  -

  Course contents

  In this course, the student will learn how to create customer value and engagement and manage customer relationship with the use of traditional and digital and social technologies. We will start with defining marketing and understanding marketing process. We will learn will learn how to analyses marketing environment, gain consumer insights into consumer and buyer behaviour. Next, we will learn how to design customer-driven market offerings with the use of traditional marketing method and dazzling set of new set of tools such as the internet, smartphones, tablets, online and social media. Last but not least student will be introduced with global marketing and sustainable marketing issue and prospects. Below are the key contents
  • Creating and capturing customer value and engagement
  • Marketing strategies to build customer engagement, value and relationship
  • Marketing environment and consumer insights
  • Consumer and business market behaviour
  • Value creation using customer-driven marketing strategies
  • Market offering: product, brand and service
  • Developing and managing new market offerings
  • Capturing consumer value: Pricing
  • Delivering value to the customer: Retailing and wholesaling
  • Communicating with the consumer: Integrated marketing communication and advertising
  • Communication with the consumer: Sales promotion, personal selling

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Excellent (5) - The student shows exceptional and detailed theoretical and conceptual knowledge of the subject area. The student demonstrates an advanced ability to apply theory to real-life situations and expresses ideas that have significant value for implementation. The student shows superior communications skills with critical argumentation.
  Within a team environment, the student contributes to the content extensively, providing new and relevant sources of information and is supportive of others and shows leadership skills. The group delivers the project independently under supervision. The aims of the project are achieved very well and the results are significant. Group communication in oral, written and digital format is fluent, impressive, error free and precise.
  
  Very good (4) - The student shows great theoretical and conceptual knowledge of subject area. Central concepts have been defined very well and the student displays a very good command and understanding of the subject area. The student demonstrates a competent ability to apply theory to real-life situations and the ideas are worth implementing. The student shows superior communications skills. Within a team environment, the student contributes to the content, providing relevant sources of information, and is supportive of others and allows them to participate. The group delivers the project independently under supervision. The aims of the project are achieved well and the results are fairly significant. Group communication in oral, written and digital format is fluent, almost error free and precise.
  
  Good (3) - The student shows theoretical and conceptual knowledge of the subject area at a relatively clear level. Central concepts have been defined fairly well. The student displays a competent command of the subject area. The student shows adequate but general ability to apply theory to real-life situations. The student can communicate effectively. Within a team environment, the student contributes to the content adequately and participates actively in group meetings. The group delivers the project fairly independently under supervision. The aims of the project are achieved and the results have some significance. Group communication in oral, written and digital format is comprehensible and the structure is descriptive.
  
  Satisfactory (2) - The student shows a degree of theoretical and conceptual knowledge of the subject area. Central concepts have been defined satisfactorily. The student has an obvious overall command and understanding of the subject area but fails to show a convincing ability to apply theory to real-life situations. The student has some weaknesses in communication skills. Within a team environment, the student contributes to the content and is a dependable team member. The planning and implementation of the group project including the scheduling have been student-led. The group requires close guidance with basic issues. The aims of the project are achieved rather well. Group communication in oral, written and digital format has some weaknesses. The structure is logical.
  
  Adequate (1) - The student attempts to demonstrate his/her theoretical and conceptual knowledge. Command of the subject area remains unclear. The student fails to show a convincing ability to apply theory to real-life situations or communicate effectively. The planning and implementation of the group project including the scheduling have been only partly student-led. The group requires extensive supervision with many basic issues. The aims of the project have been partially achieved. Group communication in oral, written and digital format has clear weaknesses and the structure is not organised.

  Assessment criteria - grade 3 and 4

  Very good (4) - The student shows great theoretical and conceptual knowledge of subject area. Central concepts have been defined very well and the student displays a very good command and understanding of the subject area. The student demonstrates a competent ability to apply theory to real-life situations and the ideas are worth implementing. The student shows superior communications skills. Within a team environment, the student contributes to the content, providing relevant sources of information, and is supportive of others and allows them to participate. The group delivers the project independently under supervision. The aims of the project are achieved well and the results are fairly significant. Group communication in oral, written and digital format is fluent, almost error free and precise.
  Good (3) - The student shows theoretical and conceptual knowledge of the subject area at a relatively clear level. Central concepts have been defined fairly well. The student displays a competent command of the subject area. The student shows adequate but general ability to apply theory to real-life situations. The student can communicate effectively. Within a team environment, the student contributes to the content adequately and participates actively in group meetings. The group delivers the project fairly independently under supervision. The aims of the project are achieved and the results have some significance. Group communication in oral, written and digital format is comprehensible and the structure is descriptive.

  Assessment criteria - grade 5

  Excellent (5) - The student shows exceptional and detailed theoretical and conceptual knowledge of the subject area. The student demonstrates an advanced ability to apply theory to real-life situations and expresses ideas that have significant value for implementation. The student shows superior communications skills with critical argumentation. Within a team environment, the student contributes to the content extensively, providing new and relevant sources of information and is supportive of others and shows leadership skills. The group delivers the project independently under supervision. The aims of the project are achieved very well and the results are significant. Group communication in oral, written and digital format is fluent, impressive, error free and precise.

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  Language of instruction

  English

  Learning materials and recommended literature

  Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)Lectures Additinoal material will be provided by the lecturer.

  Lecturer(s)

  Janne-Valtteri Nisula

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Face-to-face learning (135h) Lectures 35 h Virtual study 30 h Assignments 35 h Independent study 35 h Total 135 h Distance learning Lectures 10 h Virtual study 30 h Assignments 60 h Independent study 35 h Total 135 h

  Groups

  • MTM19S1

  Alternative learning methods

  Assignment (group/individual) 50 % Exam 50 %

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Swedish for Working Life (ZWPC0300-0Krt1),
       01.01.2020 – 31.07.2020,  4 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The students
  - are able to assess their language skills and have motivation to further their skills and ways of learning based on the principles of life-long learning
  - can perform in Swedish in their central work duties and in the communication and interaction situations of working life
  - can manage international work tasks and interactive situations in Swedish
  - act responsibly and abide by established agreements (not translated)

  Prerequisites and co-requisites

  Level B1 in the European Frame of Reference. (not translated)

  Course contents

  - central field-specific concepts
  - applying for a job
  - oral communication in working life
  - understanding and producing formal written Swedish
  - a field-specific, advanced part (1-2 credits) carried out as part of the course (e.g. a project, independent familiarization with working life, compiling a portfolio on working-life-related language material) (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 The students are able to communicate with great fluency and active participation in a wide variety of situations. They also portray considerable versatility and an appropriate sense of style in their ability to apply the learning content of the course to demanding working life situations. They have no difficulties in understanding different kinds of language users although fine nuances and speech deviating significantly from standard language can sometimes be challenging. The students can understand and produce demanding content in both speech and writing. Their language use is practically flawless. The students act responsibly and abide by established agreements.
  4 The students are able to communicate fluently in different situations and produce clear and fluent language with adequate style. They have no difficulty in understanding and producing speech and writing needed in working life although expressions deviating from the standard use of the language cause problems to some extent. The students have a good command of the language and its use, but occasional problems may arise. The students act responsibly and abide by established agreements.
  3 The students can manage well both oral and written situations in working life and every-day life. The students can write a text with coherent content. They understand speech with a normal tempo, but unusual topics and language deviating from standard use cause difficulties. They can understand demanding written content related to their own field, although some details may remain unclear. They can use the grammatical structures of the language in a versatile way, and their mistakes do not hinder communication. The students’ command of the vocabulary of the language is sufficient for communicating the central content even in demanding tasks and situations. Their pronunciation is adequate. The students act responsibly and abide by established agreements.
  2 The students are able to communicate understandably both orally an in writing in routine and familiar work duties and situations although their language use is at times slow and incoherent. They understand clear speech and writing with familiar content. They have an adequate command of the basic structures of the language. Their vocabulary is sufficient for every-day situations and reasonably adequate for basic field-specific situations. The level of their pronunciation is sufficient for the delivery of content. The students act responsibly and abide by established agreements.
  1 The students are able to communicate understandably both in speech and writing in simple and routine work tasks and other situations. They can understand the central content of speech and writing dealing with familiar topics. They have a sufficient command of the basic structures of the language for the delivery of their message. The level of their pronunciation is sufficient for the delivery of the main content of their message. The students act responsibly and abide by established agreements.
  Fail The students’ performance is not in accordance with the requirements of the learning tasks and /or does not reach level 1.
  Please note! Oral and written language skills are assessed separately. (not translated)

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  Language of instruction

  English

  Learning materials and recommended literature

  Will be announced by the teacher. (not translated)

  Lecturer(s)

  Pirjo Hentinen

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Contact studies ca. 35 h. (Note. In case of a virtual course, studying is carried out mainly on-line.) Independent study ca. 73 h. Total 108 hours (one credit equals 27 hours of student work). (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Exam and/or other written and oral assignments, class attendance and performance. (not translated)

  Assessment methods

  Act 6.6.2003/424 on the language skills required from personnel working in general government offices. Please note! Oral and written language skills are assessed separately. The on-line deliveries of the course are mainly meant for 3rd and 4th year students if not stated otherwise. (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 4 cr

  Unit

  Liiketoimintayksikkö
• Accounting (HMTM0200-0K0t4),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student knows the role and meaning of accounting and knows the prerequisites of profitable business operations. The student perceives the processes of the company from the accounting point of view and understands how bookkeeping and financial statements are drawn up on the basis of these processes. He/She knows the principles of break-even analysis and can apply them in basic level calculations. The student develops both his/her own professional skills and the skills of the organization where he/she works in active interaction.

  Prerequisites and co-requisites

  ICT Skills

  Course contents

  The course contents include business skills, business processes (customers, products/services, purchases, sales), recording of business transactions, financial statements, break-even analysis, cash flow, budgeting and the basics of value added taxation and company taxation.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 (Excellent): The student shows a complete understanding of the basic processes of accounting and understands break-even analysis and the logics of profitable business operations. He/she can independently produce accurate and reliable bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized and applied in the steering of business activities.
  4 (Very Good): The student shows thorough understanding of the basic processes of accounting and understands the break-even analysis and the logics of profitable business operations. He/she can produce almost accurate bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized in the steering of business activities.
  3 (Good): The student shows a developing understanding of the basic processes of accounting and knows the break-even analysis and the logics of profitable business operations. He/she can produce mostly accurate bookkeeping data and financial statements for a small company. He/she knows how the information of accounting and break-even analysis is utilized in the steering of business activities.
  2 (Satisfactory): The student is able to recognize the basic processes of accounting and break-even analysis and recognizes the logics of profitable business operations. He/she can produce break-even analysis and bookkeeping data and financial statements for a small company when tutored. He/she is aware that the information of accounting is utilized in the steering of business activities, but the perceiving on a practical level is insufficient.
  1 (Sufficient): The student is able to recognize the basic processes of accounting and break-even analysis and recognizes some parts of profitable business operations. He/she can produce bookkeeping data for a small company when tutored and knows the connection between bookkeeping data and financial statements and he/she can perform a break-even analysis. He/she is aware that the accounting information is utilized in the steering of business activities, but the perceiving on a practical level is insufficient.
  0 (Fail): The performance of the student will be evaluated with the grade fail if he/she cannot attain the minimum learning outcomes defined for the course.

  Assessment criteria - grade 3 and 4

  4 (Very Good): The student shows thorough understanding of the basic processes of accounting and understands the break-even analysis and the logics of profitable business operations. He/she can produce almost accurate bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized in the steering of business activities. 3 (Good): The student shows a developing understanding of the basic processes of accounting and knows the break-even analysis and the logics of profitable business operations. He/she can produce mostly accurate bookkeeping data and financial statements for a small company. He/she knows how the information of accounting and break-even analysis is utilized in the steering of business activities.

  Assessment criteria - grade 5

  5 (Excellent): The student shows a complete understanding of the basic processes of accounting and understands break-even analysis and the logics of profitable business operations. He/she can independently produce accurate and reliable bookkeeping data and financial statements for a small company. He/she understands how the information of accounting and break-even analysis is utilized and applied in the steering of business activities.

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Elliot, B. (2017) Financial accounting and reporting. Pearson. 18th Edition

  Lecturer(s)

  Kirsi Marjakoski

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Lectures 54 h Virtual study 27 h Assignments 27 h Independent study 27 h

  Groups

  • MTM19S1

  Alternative learning methods

  Exam Assignment

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Management (HMTM0100-0K0t3),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Students understand the importance of management as a company’s key success factor. Students know the basic concepts of management and basic concepts reflecting the running of an organization. Students know different aspects of management and their contents. Students can evaluate their own abilities and willingness to managerial work.

  Prerequisites and co-requisites

  -

  Course contents

  Development of management theories, basic concepts of management, different aspects of management, human resource management, leadership, organization, challenges of management in the future

  Assessment criteria

  Assessment criteria - grade 1 and 2

  For the general assessment criteria of the competence generated by the Bachelor of Hospitality Management degree, please see the website of JAMK University of Applied Sciences (www.jamk.fi/english/forstudents/studyguide). The learning outcomes of a course will be assessed in accordance with its learning objectives on the basis of the skills and knowledge and general competences specified in The National and European Quality Management Systems (NQF/EQF, level 6).
  5 (excellent): Students display comprehensive application of concepts in a critical and analytical manner through knowledge-based demonstration of skills vis-à-vis business and personnel management.
  4 (very good): Students display nearly comprehensive application of understanding, showing analytical skills pertaining to implications of business and personnel management.
  3 (good): Students demonstrate their understanding of the importance of business and personnel management as a company’s success factors by applying their conceptual-theoretical and theoretical knowledge.
  2 (satisfactory): Students demonstrate the significance of management as a part of business applying the conceptual-theoretical approach.
  1 (adequate): Students have a still fragmented and insufficient understanding of how to run an organisation and how important are human resources as factors affecting the company’s success. In required outputs the connection between core concepts of the topic and managerial thinking is illogical.

  Assessment criteria - grade 3 and 4

  4 (very good): Students display nearly comprehensive application of understanding, showing analytical skills pertaining to implications of business and personnel management.
  3 (good): Students demonstrate their understanding of the importance of business and personnel management as a company’s success factors by applying their conceptual-theoretical and theoretical knowledge.

  Assessment criteria - grade 5

  5 (excellent): Students display comprehensive application of concepts in a critical and analytical manner through knowledge-based demonstration of skills vis-à-vis business and personnel management.

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Boddy, D. Management: An Introduction. 4th or 5th edition, 2008, 2011 Pearson Education,Hamel, G. Moon Shots for Management 2009 (article). Harvard Business Review

  Lecturer(s)

  Kirsi Kemell, Serena Paasivuori

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  135 h in total, of which 48 h classroom learning and 87 h other student work

  Groups

  • MTM19S1

  Alternative learning methods

  ExamAssignmentsSelf-evaluation and/or peer evaluation

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Introduction to Tourism (MTMW1100-9S0t1),
       01.08.2019 – 31.12.2019,  6 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student understands how the tourism industry has developed and what it comprises in Finland and abroad. The student knows the general concepts and phenomena in tourism and understands the economic significance of tourism industry. She/he knows the current trends in tourism.
  
  The student understands the traveller’s process from the perspective of both the leisure traveller and business traveller.
  The student recognizes central tourism actors, their operating models and industry structures.
  
  Student improves his/her information-seeking skills and is capable of utilizing different databases and information channels when seeking the information they need. Student is capable of assessing the reliability of the sources they use. Student is capable of applying JAMK's reporting instructions in their written assignments and using references accordingly.

  Prerequisites and co-requisites

  -

  Course contents

  • Economic significance of the tourism industry
  • General concepts and phenomena in tourism industry
  • Tourism trends
  • Tourism industry’s operational structure in Finland and abroad
  • Traveler’s process
  • Tourism service providers
  • Special characteristics and structures of the different tourism service sectors
  • Media follow up and reporting according to JAMK reporting instructions

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.
  
  2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

  Assessment criteria - grade 3 and 4

  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.

  Assessment criteria - grade 5

  5 (Excellent) The student can evaluate the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.

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  Language of instruction

  English

  Learning materials and recommended literature

  Cooper, C. et al. 2004. Tourism Principles and practices. Financial Times/ Prentice Hall.UNWTO. 2017. Tourism definitions.

  Lecturer(s)

  Mika Niskanen, Suvi Ahonen

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  o lectures 66 h o assignments and reading the course material 72 h o preparing for the exam 24 h Total 162 h

  Groups

  • MTM19S1

  Alternative learning methods

  Assignments Exam

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 6 cr

  Unit

  Liiketoimintayksikkö
• Entrepreneurship (ZWPP0710-9S0t1),
       01.08.2019 – 31.12.2019,  3 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  1. The students know the concept of internal entrepreneurship, what it means to become an entrepreneur and the significance of entrepreneurship and innovations in society.
  2. The students understand the principles of profitable business activities and the business logic of their field.
  3. The students understand the role of customership in business and other activities and know how to apply that knowledge to identify customers for their own know-how.
  4. The students demonstrate an ability to manage themselves in an entrepreneurial way in a customer-oriented group.
  5. The students know how to identify needs in customer-service situations and services and how to develop these into product opportunities (or business opportunities).
  6. The students recognise and understand their own capacities and attitudes concerning entrepreneurship.
  7. The students are aware of and capable of utilising the JAMK entrepreneurship and innovation environments and related support services. (not translated)

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Most of the entrepreneur section is completed in school-, department- or degree-programme-specific groups. During the course, students use their own experiences, observations and acquired knowledge to establish an understanding of individual market needs or demand for which they develop their own solution (product concept). In small groups, the students examine the business potential of their idea and share the ideas of their groups and their chances of success with the other students on the course. The ideas are tested with potential customers and further developed on the basis of the feedback received. The development and communication tools used are the Business Model Canvas and the Value Proposition Canvas. The students acquire basic information on entrepreneurship and profitable business in functional ways. The students test their capacity for entrepreneurship and expand their understanding of their field with real business cases. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  The assessment of learning is enhancement-led evaluation. The assessment is based on learning objectives, quality and criteria, and self-evaluation by the student plays an important role in the process. The assessment targets are described under ‘Attainments’.
  The learning outcomes are assessed in relation to the learning objectives of the course. (not translated)

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Online material (not translated)

  Lecturer(s)

  Minna Tunkkari-Eskelinen

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  Guided learning 40h, self study and group work 41h (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  1. Customership and entrepreneurship analysis of multi-disciplinary operating environment (15%) 2. Active participation in brainstorming and innovation activity of the groups and in JAMK entrepreneur coach support and guidance (70%) 3. Description of activities, presentation of results and achievements (e.g. presentation of business idea) and assessment of their own activity and that of their group (15%) (not translated)

  Assessment methods

  - (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Hallintoyksikkö
• ICT Skills (ZWPP0400-9S0t2),
       01.08.2019 – 31.12.2019,  3 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Students know how to utilise information and communications technology in work. Students have basic information on copyrights and information security and their significance. Students know the basics of office software (word processing, presentation graphics and spreadsheets). Students are familiar with social media tools and services. (not translated)

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Key functions of word processing software to enable drawing up of documents conforming to document standard and reports conforming to the JAMK reporting instructions.
  During the course students will complete the reporting templates which they can then utilize later on in their studies.
  Spreadsheet software key functions and practical usage.
  Use of presentation graphics software and application of the skills to prepare a high-quality presentation.
  Basic copyright concepts and information security and their significance.
  Students know the basics of online communications tools (e.g. social media).
  The course may also include on a degree programme specific basis other key information technology sectors required for field-specific skills. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  To pass a course students must demonstrate that
  o they master basic IT skills at a level required by studies and working life
  o they are capable of improving their IT skills
  The students’ skills are assessed on the basis of the assignments. (not translated)

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Material in the online learning environment. MS Office Instructions. (not translated)

  Lecturer(s)

  Päivi Hänninen-Pihlajamäki

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  Depending on the implementation lectures/virtual lectures and assignments 20 - 60 hours, independent student work 20 - 60 hours. Total student workload 80 hours. (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Individual assessments 100% (not translated)

  Assessment methods

  The development and progressing of the ICT is rapid. The recognition of prior learning can be applied only by using the previous studies no older than 5 years. For the accreditation please contact the course teacher. The actual accreditation and recognition process shall be presented during the first meeting of the course.The responding course in Finnish: ZZPP0400 ICT-valmiudet.Jyväskylä University of Applied Sciences uses Windows- and Office environment. This course provides transferable skills for aforesaid environment. (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Hallintoyksikkö
• ICT Skills (ZWPP0400-9S0t1),
       01.08.2019 – 31.12.2019,  3 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Students know how to utilise information and communications technology in work. Students have basic information on copyrights and information security and their significance. Students know the basics of office software (word processing, presentation graphics and spreadsheets). Students are familiar with social media tools and services. (not translated)

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Key functions of word processing software to enable drawing up of documents conforming to document standard and reports conforming to the JAMK reporting instructions.
  During the course students will complete the reporting templates which they can then utilize later on in their studies.
  Spreadsheet software key functions and practical usage.
  Use of presentation graphics software and application of the skills to prepare a high-quality presentation.
  Basic copyright concepts and information security and their significance.
  Students know the basics of online communications tools (e.g. social media).
  The course may also include on a degree programme specific basis other key information technology sectors required for field-specific skills. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  To pass a course students must demonstrate that
  o they master basic IT skills at a level required by studies and working life
  o they are capable of improving their IT skills
  The students’ skills are assessed on the basis of the assignments. (not translated)

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Material in the online learning environment. MS Office Instructions. (not translated)

  Lecturer(s)

  Päivi Hänninen-Pihlajamäki

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  Depending on the implementation lectures/virtual lectures and assignments 20 - 60 hours, independent student work 20 - 60 hours. Total student workload 80 hours. (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Individual assessments 100% (not translated)

  Assessment methods

  The development and progressing of the ICT is rapid. The recognition of prior learning can be applied only by using the previous studies no older than 5 years. For the accreditation please contact the course teacher. The actual accreditation and recognition process shall be presented during the first meeting of the course.The responding course in Finnish: ZZPP0400 ICT-valmiudet.Jyväskylä University of Applied Sciences uses Windows- and Office environment. This course provides transferable skills for aforesaid environment. (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Hallintoyksikkö
• Marketing (HMAB0110-0K0t3),
       01.01.2020 – 31.07.2020,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  Knowledge and Understanding: This course is designed to provide students with a basic understanding of the fundamental principles of marketing.
  •The student will gain insights into the understanding marketplace, customer needs, designing value-creating marketing strategies, developing the marketing mix that delivers value, satisfaction, engage and build the strong relationship with the customer. For this, the course includes topics such as environment industry and competitor analysis, consumer behaviour, segmentation, marketing mix elements and finally challenges and the prospect of global and sustainable marketing.
  • A particular emphasis has been placed on developing students understanding how to create customer value and engagement in digital and social age. For this student will gain knowledge about the changing consumer-marketer relationship in digital and social age. The student will explore contemporary trends in marketing landscape such as consumer-generated marketing.
  
  Practical Skills: Upon completion of the course student can
  •Implement fundamental marketing concepts to case companies in the actual situation.
  •Competence in identifying problems, suggesting solutions and making decisions about marketing related issues faced by case companies.

  Prerequisites and co-requisites

  -

  Course contents

  In this course, the student will learn how to create customer value and engagement and manage customer relationship with the use of traditional and digital and social technologies. We will start with defining marketing and understanding marketing process. We will learn will learn how to analyses marketing environment, gain consumer insights into consumer and buyer behaviour. Next, we will learn how to design customer-driven market offerings with the use of traditional marketing method and dazzling set of new set of tools such as the internet, smartphones, tablets, online and social media. Last but not least student will be introduced with global marketing and sustainable marketing issue and prospects. Below are the key contents
  • Creating and capturing customer value and engagement
  • Marketing strategies to build customer engagement, value and relationship
  • Marketing environment and consumer insights
  • Consumer and business market behaviour
  • Value creation using customer-driven marketing strategies
  • Market offering: product, brand and service
  • Developing and managing new market offerings
  • Capturing consumer value: Pricing
  • Delivering value to the customer: Retailing and wholesaling
  • Communicating with the consumer: Integrated marketing communication and advertising
  • Communication with the consumer: Sales promotion, personal selling

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Excellent (5) - The student shows exceptional and detailed theoretical and conceptual knowledge of the subject area. The student demonstrates an advanced ability to apply theory to real-life situations and expresses ideas that have significant value for implementation. The student shows superior communications skills with critical argumentation.
  Within a team environment, the student contributes to the content extensively, providing new and relevant sources of information and is supportive of others and shows leadership skills. The group delivers the project independently under supervision. The aims of the project are achieved very well and the results are significant. Group communication in oral, written and digital format is fluent, impressive, error free and precise.
  
  Very good (4) - The student shows great theoretical and conceptual knowledge of subject area. Central concepts have been defined very well and the student displays a very good command and understanding of the subject area. The student demonstrates a competent ability to apply theory to real-life situations and the ideas are worth implementing. The student shows superior communications skills. Within a team environment, the student contributes to the content, providing relevant sources of information, and is supportive of others and allows them to participate. The group delivers the project independently under supervision. The aims of the project are achieved well and the results are fairly significant. Group communication in oral, written and digital format is fluent, almost error free and precise.
  
  Good (3) - The student shows theoretical and conceptual knowledge of the subject area at a relatively clear level. Central concepts have been defined fairly well. The student displays a competent command of the subject area. The student shows adequate but general ability to apply theory to real-life situations. The student can communicate effectively. Within a team environment, the student contributes to the content adequately and participates actively in group meetings. The group delivers the project fairly independently under supervision. The aims of the project are achieved and the results have some significance. Group communication in oral, written and digital format is comprehensible and the structure is descriptive.
  
  Satisfactory (2) - The student shows a degree of theoretical and conceptual knowledge of the subject area. Central concepts have been defined satisfactorily. The student has an obvious overall command and understanding of the subject area but fails to show a convincing ability to apply theory to real-life situations. The student has some weaknesses in communication skills. Within a team environment, the student contributes to the content and is a dependable team member. The planning and implementation of the group project including the scheduling have been student-led. The group requires close guidance with basic issues. The aims of the project are achieved rather well. Group communication in oral, written and digital format has some weaknesses. The structure is logical.
  
  Adequate (1) - The student attempts to demonstrate his/her theoretical and conceptual knowledge. Command of the subject area remains unclear. The student fails to show a convincing ability to apply theory to real-life situations or communicate effectively. The planning and implementation of the group project including the scheduling have been only partly student-led. The group requires extensive supervision with many basic issues. The aims of the project have been partially achieved. Group communication in oral, written and digital format has clear weaknesses and the structure is not organised.

  Assessment criteria - grade 3 and 4

  Very good (4) - The student shows great theoretical and conceptual knowledge of subject area. Central concepts have been defined very well and the student displays a very good command and understanding of the subject area. The student demonstrates a competent ability to apply theory to real-life situations and the ideas are worth implementing. The student shows superior communications skills. Within a team environment, the student contributes to the content, providing relevant sources of information, and is supportive of others and allows them to participate. The group delivers the project independently under supervision. The aims of the project are achieved well and the results are fairly significant. Group communication in oral, written and digital format is fluent, almost error free and precise.
  Good (3) - The student shows theoretical and conceptual knowledge of the subject area at a relatively clear level. Central concepts have been defined fairly well. The student displays a competent command of the subject area. The student shows adequate but general ability to apply theory to real-life situations. The student can communicate effectively. Within a team environment, the student contributes to the content adequately and participates actively in group meetings. The group delivers the project fairly independently under supervision. The aims of the project are achieved and the results have some significance. Group communication in oral, written and digital format is comprehensible and the structure is descriptive.

  Assessment criteria - grade 5

  Excellent (5) - The student shows exceptional and detailed theoretical and conceptual knowledge of the subject area. The student demonstrates an advanced ability to apply theory to real-life situations and expresses ideas that have significant value for implementation. The student shows superior communications skills with critical argumentation. Within a team environment, the student contributes to the content extensively, providing new and relevant sources of information and is supportive of others and shows leadership skills. The group delivers the project independently under supervision. The aims of the project are achieved very well and the results are significant. Group communication in oral, written and digital format is fluent, impressive, error free and precise.

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 6th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)Lectures Additinoal material will be provided by the lecturer.

  Lecturer(s)

  Janne-Valtteri Nisula

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Face-to-face learning (135h) Lectures 35 h Virtual study 30 h Assignments 35 h Independent study 35 h Total 135 h Distance learning Lectures 10 h Virtual study 30 h Assignments 60 h Independent study 35 h Total 135 h

  Groups

  • MTM19S1

  Alternative learning methods

  Assignment (group/individual) 50 % Exam 50 %

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Finnish 1 (ZWPC0810-0K0t1),
       01.01.2020 – 31.07.2020,  4 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student understands and knows how to use basic phrases in everyday situations. The student is able to tell about himself, his family and free time activities. (not translated)

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  - basics of Finnish phonetics
  - numbers
  - greetings etc.
  - telling about oneself , family and free time
  - basic shopping phrases
  - Finnish communication culture
  - language learning strategies (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 – The student is able to communicate about basic personal issues and everyday life.
  4 – The student understands and is able to tell about basic personal issues and everyday life.
  3 – The student understands the most common words and phrases (greetings, numbers and simple questions about him/herself) and makes basic questions and phrases.
  2 – The student understands the most common words and phrases (greetings, numbers and simple questions about him/herself) and makes some basic questions and phrases.
  1 – The student understands the most common words and phrases (greetings, numbers and simple questions about him/herself) and makes some basic questions and phrases, but needs help and repetition. (not translated)

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  Language of instruction

  English

  Learning materials and recommended literature

  Textbook (not translated)

  Lecturer(s)

  Jaana Koskela

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  - Lectures 40 h - Independent study, virtual study and assignments 68 h. Total 108 h ( one credit equals 27 hours of student work). (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Written and oral exam and assignments. (not translated)

  Assessment methods

  - (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 4 cr

  Unit

  Hallintoyksikkö
• Communication Skills for Working Life (ZWPC0400-9S0t2),
       01.08.2019 – 31.12.2019,  3 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The students are:
  - able to act in an appropriate and skillful way in various communication and interaction situations faced in the world of work.
  - able to function in different communication situations taking the recipient, the situation, and the requirements of their professional field into consideration, and to communicate in a structured, intelligible and convincing manner.
  - aware of different communication styles in different cultures and they can use this knowledge in their communication.
  - able to write appropriate texts, e.g. summaries and reports, and they are familiar with JAMK’s Project Reporting Instructions. (not translated)

  Prerequisites and co-requisites

  Good writing and speaking skills in English. (not translated)

  Course contents

  The contents of the course are selected from the following, according to the requirements of the degree programme concerned:
  1) Work-related group communication (e.g. principles of group communication; discussion, listening and argumentation skills; presentations, procedures, documentation and feedback in the most common work-related communication situations; self-assessment and peer assessment, solving conflicts)
  2) Expert-to-expert communication (e.g. target-oriented development of one’s own communication competence; work-related text types; role of communication culture and non-verbal communication)
  3) Official-style report in accordance with JAMK’s Project Reporting Instructions. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 The students are able to communicate very fluently and take an active role even in demanding written and oral working life situations applying the acquired knowledge in practice. They are able to use an appropriate style in each situation and are also aware of different communication styles in different cultures, and can adapt this knowledge.
  4 The students are able to communicate fluently in written and oral working life situations using an appropriate style. They are aware of cultural differences in communication and can adapt their communication style according to each target group.
  3 The students are able to communicate relatively fluently in an appropriate style in written and oral working life situations. They can, for the most part, take different communication styles into consideration also in multicultural working life situations.
  2 The students are able to communicate comprehensibly in written and oral working life situations although communication may be incoherent at times. They are aware of different communication styles required by different target groups and cultures, but they are not always able to adapt their knowledge.
  1 The students are able to communicate sufficiently in simple and routine working life situations. Oral and written communication is, at times, incoherent and inappropriate in style. Their skills of considering and using different communication styles are limited.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail). (not translated)

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  Language of instruction

  English

  Learning materials and recommended literature

  Provided by the course lecturer.Liukko, S. & Perttula, S. (The latest edition). Project Reporting Instructions. Jyväskylä: JAMK University of Applied Sciences. (not translated)

  Lecturer(s)

  Diane Ruppert

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  - lectures 30 hrs - virtual study 20 hrs - assignments 21 hrs - independent study 10 hrs Total 81 hrs (one credit equals 27 hours of student work). (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Oral skills: presentations and/or other oral assignments (e.g. company presentation, presentations on communication issues in different cultures, work-related oral communication)and/or exam(s);50 % Written skills: written assignments (e.g. summaries, reports, essays)and/or exam(s); 50% Continuous demonstration of skills considered. (not translated)

  Assessment methods

  - (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Hallintoyksikkö
• Communication Skills for Working Life (ZWPC0400-9S0t1),
       01.08.2019 – 31.12.2019,  3 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The students are:
  - able to act in an appropriate and skillful way in various communication and interaction situations faced in the world of work.
  - able to function in different communication situations taking the recipient, the situation, and the requirements of their professional field into consideration, and to communicate in a structured, intelligible and convincing manner.
  - aware of different communication styles in different cultures and they can use this knowledge in their communication.
  - able to write appropriate texts, e.g. summaries and reports, and they are familiar with JAMK’s Project Reporting Instructions. (not translated)

  Prerequisites and co-requisites

  Good writing and speaking skills in English. (not translated)

  Course contents

  The contents of the course are selected from the following, according to the requirements of the degree programme concerned:
  1) Work-related group communication (e.g. principles of group communication; discussion, listening and argumentation skills; presentations, procedures, documentation and feedback in the most common work-related communication situations; self-assessment and peer assessment, solving conflicts)
  2) Expert-to-expert communication (e.g. target-oriented development of one’s own communication competence; work-related text types; role of communication culture and non-verbal communication)
  3) Official-style report in accordance with JAMK’s Project Reporting Instructions. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  5 The students are able to communicate very fluently and take an active role even in demanding written and oral working life situations applying the acquired knowledge in practice. They are able to use an appropriate style in each situation and are also aware of different communication styles in different cultures, and can adapt this knowledge.
  4 The students are able to communicate fluently in written and oral working life situations using an appropriate style. They are aware of cultural differences in communication and can adapt their communication style according to each target group.
  3 The students are able to communicate relatively fluently in an appropriate style in written and oral working life situations. They can, for the most part, take different communication styles into consideration also in multicultural working life situations.
  2 The students are able to communicate comprehensibly in written and oral working life situations although communication may be incoherent at times. They are aware of different communication styles required by different target groups and cultures, but they are not always able to adapt their knowledge.
  1 The students are able to communicate sufficiently in simple and routine working life situations. Oral and written communication is, at times, incoherent and inappropriate in style. Their skills of considering and using different communication styles are limited.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail). (not translated)

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Provided by the course lecturer.Liukko, S. & Perttula, S. (The latest edition). Project Reporting Instructions. Jyväskylä: JAMK University of Applied Sciences. (not translated)

  Lecturer(s)

  Diane Ruppert

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  - lectures 30 hrs - virtual study 20 hrs - assignments 21 hrs - independent study 10 hrs Total 81 hrs (one credit equals 27 hours of student work). (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  Oral skills: presentations and/or other oral assignments (e.g. company presentation, presentations on communication issues in different cultures, work-related oral communication)and/or exam(s);50 % Written skills: written assignments (e.g. summaries, reports, essays)and/or exam(s); 50% Continuous demonstration of skills considered. (not translated)

  Assessment methods

  - (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Hallintoyksikkö
• Development as an Expert (ZWPP0500-9S0t1),
       01.08.2019 – 31.12.2019,  5 cr  (MTM19S1) — Face-to-face +-
  Learning outcomes of the course

  The student gains skills for bachelor’s degree studies and integrates into the learning and operating environment.
  
  The student knows how to acquire and analyse information about bachelor’s degree studies, the professional field and the professional options in his/her field.
  
  The student can assess his/her competence, set professional goals, make choices connected to studies and put them into practice.
  
  The student gains job-seeking skills and is aware of opportunities for further education. (not translated)

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  First year
  FAMILIARISATION WITH JAMK’S LEARNING AND OPERATING ENVIRONMENT
  The student completes a pre-assignment.
  The student participates in orientation days and joint information sessions as well as the library’s information seeking training.
  The student participates in small group work (peer tutor activities).
  The student is aware of his/her position and rights in the learning and operating environment and follows the ethical principles.
  
  OWN COMPETENCE – STARTING A PORTFOLIO
  • The student recognises his/her starting points: What am I like? What can I do? Which networks do I operate in? *
  • The student describes the current situation based on the starting points and analyses his/her professional interests and development needs.*
  • The student defines a structure and implementation method for his/her portfolio and submits a preliminary version of the contents, taking the above into consideration.
  
  CAREER PLANNING
  • The student knows his/her job and educational opportunities, analyses his/her professional goals and plans choices that support them.
  • The student answers the questions of Career Plan 1 before the personal PLP discussion with the career tutor.
  
  STUDY PLANNING (PLP)
  • The student prepares a Personal Learning Plan (PLP), taking into consideration his/her career plans and portfolio, and participates in the personal PLP discussion organised by the career tutor. The student enrols for courses (ASIO) and, if needed, applies for recognition of prior learning.
  
  Second year
  OWN COMPETENCE – MID-TERM PORTFOLIO
  • The student works on his/her portfolio of the competence, outputs and feedback acquired during studies. The student is able to reflect on and describe his/her competence and the development of his/her professional identity in the portfolio.
  • The student develops the portfolio’s visual and content structure towards a sample portfolio.
  
  CAREER PLANNING
  • The student updates and analyses his/her professional goals and their progress as a part of studies and makes further decisions connected to studies that support those goals.
  • The student answers the questions of Career Plan 2 before the personal PLP discussion with the career tutor.
  
  STUDY PLANNING (PLP)
  • The student updates his/her PLP and reflects on the degree as a whole, such as the opportunities brought by entrepreneurship or internationalisation as a part of his/her studies.
  • The student participates in the personal PLP discussion with a career tutor.
  
  Third and fourth year
  OWN COMPETENCE – SAMPLE PORTFOLIO
  • The student prepares a sample portfolio required for applying for a job or place for further studies that also records the competence gained in work, extra-curricular activities and other studies.
  
  CAREER PLANNING
  • The student prepares to apply for a job or post-degree study place and recruitment situations by taking advantage of the events and information sessions offered as well as the material compiled in the Optima workspace.
  • The student answers the questions of Career Plan 3 before the last personal PLP discussion with the teacher tutor.
  
  
  STUDY PLANNING (PLP)
  • The student prepares a plan for completing his/her studies within the target time.
  • The student gives an overall assessment of the studies by filling in the AVOP - Graduand feedback.
  • The student participates in the personal PLP discussion with the career tutor. (not translated)

  Assessment criteria

  Assessment criteria - grade 1 and 2

  First Year
  • The student prepares a pre-assignment.
  • The student participates in orientation days and joint information sessions as well as the library’s information seeking training.
  • The student completes a field-specific introductory assignment/participates in a project connected to the professional field.
  • The student commits to his/her studies and recognises his/her own guidance needs. The student is determined and studies in a goal-oriented fashion. He/she can operate in the JAMK learning and operating environment knowing his or her rights and obligations and the ethical principles.
  • The student participates in small group work (peer tutor activities).
  
  Second year
  • The student can acquire and analyse information about bachelor’s degree studies, the professional field and different professional options in the field.
  • The student can assess his/her competence, set professional goals, make choices connected to studies and put them into practice.
  • He/she demonstrates this competence in the mid-term portfolio.
  
  Third and fourth year
  • The student is able to set goals for his/her own professional career development in an independent and responsible way.
  • The student is able to critically assess his/her competence regarding the work tasks and standard they aspire to and the learning objectives of the degree.
  • The student gains job-seeking skills and is aware of his/her development needs and opportunities for further education.
  
  He/she demonstrates this competence in the sample portfolio. (not translated)

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  optima.jamk.fi (not translated)

  Lecturer(s)

  Susanna Nuijanmaa

  Timing

  01.08.2019 - 31.12.2019

  Learning assignments and student workload

  The student’s work consists of the following:o classroom learning/online sessions 60 ho independent work 75 hIn total 135 h (not translated)

  Groups

  • MTM19S1

  Alternative learning methods

  • Pre-assignment• Participating in the classroom learning/online sessions included in the course• Field-specific assignments/introduction/project• Participating in small group work • Preparing a Personal Learning Plan (PLP) and keeping it up-to-date, including a plan for completing studies• Preparing a career plan and keeping it up-to-date• Personal PLP discussions• Preparing and finishing a portfolio We advise and encourage all students to fill in the AVOP - Graduand feedback at the end/final stage of their studies. (not translated)

  Assessment methods

  NB: learning outcomes, contents, items and methods and criteria of assessment of the description has been changed on 29 June 2016. (not translated)

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Hallintoyksikkö
• Asian Incoming Tourism (MMFT9000-0K0m4),
       01.01.2020 – 31.07.2020,  5 cr  (MRE17SB, ...) — Online learning +-
  Learning outcomes of the course

  Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
  
  The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
  
  Hse/he understands the specific demands of the Asian customers travelling to Europe.

  Prerequisites and co-requisites

  The student understands the general concepts and phenomena related to tourism.

  Course contents

  •China and Japan as market areas for incoming tourism to Europe
  •Tourism product development and adaptation to Asian markets
  •Marketing and distribution to China and Japan

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
  2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
  3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
  4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
  5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

  Assessment criteria - grade 3 and 4

  3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.

  Assessment criteria - grade 5

  5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  The course is studied Assignments
  Exam (not translated)

  Learning materials and recommended literature

  Current materials about the topic provided by course tutors

  Lecturer(s)

  Susanna Nuijanmaa

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Exam can be done according to the student's own schedule.

  Timing

  01.01.2020 - 31.07.2020

  Learning assignments and student workload

  Online lectures 16 h
  Assignments 55
  Reading the course materials 40
  Preparing for exams 24 h
  Total 135 h

  Groups

  • MRE17SB
  • MRE17SA
  • MRE18SB
  • MRE18S1M
  • MRE18SA
  • HBI17S1
  • MTM19S1
  • MRE17S1M

  Seats

  16 - 60

  Assessment methods

  The course will be studied entirely in Optima learning environment.

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö

Academic year 2020 - 2021

• Sport Tourism (MMPG1810-3001),
       15.02.2021 – 21.05.2021,  5 cr  (MRE18SB, ...) — Online learning +-
  Learning outcomes of the course

  Upon completing this course you will be able to
  - identify different actors and operations in sport tourism.
  - understand the motives of sport tourists and the theme’s significance to the competitiveness of companies.
  - understand the concepts, phenomena and special characteristics related to sport tourism nationally and internationally.
  - identify the sustainability and environmental issues affecting sport tourism.

  Prerequisites and co-requisites

  Tourism and/or sport business studies.

  Course contents

  Special characteristics of sport tourism
  Sport and the tourism experiences
  Sport tourism markets
  Sport tourism development
  Sport event tourism
  Sustainability in sport tourism

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Adequate)
  The student can define concepts related to sport tourism. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.
  
  2 (Satisfactory)
  The student understands the concepts and special characteristics related to sport tourism. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

  Assessment criteria - grade 3 and 4

  3 (Good)
  The student illustrates the concepts related to sport tourism. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  4 (Very Good)
  The student is able to analyze the concepts related to sport tourism. The student compares multiple perspectives in content matter. The student can evaluate topics in global and national levels.

  Assessment criteria - grade 5

  5 (Excellent)
  The student analyzes the concepts related to sport tourism. The student compares multiple perspectives in content matter and displays creativeness in exercises. The student can evaluate critically topics in global and national levels.

  ---

  Language of instruction

  English

  Location and time

  Optima platform.

  Planned learning activities, teaching methods and guidance

  Online course:
  Virtual lectures, readings, assignments, discussions.

  Learning materials and recommended literature

  Brent W. Ritchie, Daryl Adair: Sport Tourism: Interrelations, Impacts and Issues (2004)
  
  Simon Hudson, Bennet P. Lientz and Kathryn Rea Hudson: Sport and Adventure Tourism (2002)
  
  Mark Dodds, Kevin Heisey and Aila Ahonen: Routledge Handbook of International Sport Business (2017) (sport tourism section).

  Lecturer(s)

  Aila Ahonen, Robert Päkk

  Timing

  15.02.2021 - 21.05.2021

  Learning assignments and student workload

  Online lectures 15 hours
  Individual study 60 hours
  Assignments 50 hours
  Discussions 10 hours

  Groups

  • MRE18SB
  • ZJA20SMTP
  • MRE18SA
  • MTM20S1
  • MTM19S1

  Seats

  0 - 60

  Assessment methods

  CampusOnline: 20
  Avoin AMK (Open UAS) 5
  Exchange students: 15

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Wellbeing Tourism (MMPG1700-3001),
       15.02.2021 – 21.05.2021,  5 cr  (MRE18SB, ...) — Online learning +-
  Learning outcomes of the course

  The object of the course
  After completing this course, you will know what makes wellbeing tourism a unique and profitable market. You will gain insight about wellbeing tourism in Finland and abroad and can begin to understand what kind of wellbeing tourism services are suitable for different customer segments.
  
  Course competences
  MTMCU Customerships
  MTMNE Networks
  MTMRE Responsibility
  MTMTI Tourism Industry
  
  The learning objectives of the course
  You are able to identify different actors and operations in wellbeing tourism. You understand the motives of wellbeing tourists and the theme’s significance to the competitiveness of companies. You understand the concepts, phenomena and special characteristics related to responsible wellbeing tourism nationally and internationally. You know the national theme-promoting strategies and development policies.

  Prerequisites and co-requisites

  You have studied tourism and understand general concepts and phenomena related to tourism. You understand how the tourism industry has developed and what it comprises in Finland and abroad.

  Course contents

  The principal contents of this course are (1) Wellbeing tourism concepts and phenomena, (2) Wellbeing tourism nationally and internationally, (3) Wellbeing tourism services, (4) Wellbeing tourism actors and customers, (5) Special characteristics and strategic emphases, (6) Ecological, economical and socio-cultural responsibility.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:
  
  The course assessment is Fail (0) if the student fails to achieve the minimum learning objectives for passing the course.
  
  1 (Sufficient) The student can define concepts related to wellbeing tourism. You can identify multiple actors and perspectives in wellbeing tourism in global and national levels. You can point out national theme-promoting strategies and development policies.
  
  2 (Satisfactory) You can define concepts and special characteristics related to wellbeing tourism. You can describe multiple actors, customers and perspectives in wellbeing tourism in global and national levels. You can explain and give examples of national theme-promoting strategies and development policies.

  Assessment criteria - grade 3 and 4

  3 (Good) You define and explain concepts and special characteristics related to wellbeing tourism. You examine multiple actors, customers and perspectives in wellbeing tourism in global and national levels. You can evaluate responsible wellbeing tourism. You discuss the national theme-promoting strategies and development policies.
  
  4 (Very Good) You analyze concepts and special characteristics related to wellbeing tourism. You discuss and compare multiple perspectives in wellbeing tourism in global and national levels. You evaluate the responsibility of wellbeing tourism actors, services and operations. You examine national theme-promoting strategies and development policies.

  Assessment criteria - grade 5

  5 (Excellent) You show analytical examination of concepts and special characteristics related to wellbeing tourism. You are able to critically evaluate and discuss multiple perspectives in wellbeing tourism in global and national levels. You discuss the responsibility dimensions related to wellbeing tourism actors, services and operations. You examine and compare national theme-promoting strategies and development policies.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Online lectures/ videos
  independent reading materials and information search
  online discussions
  Versatile independent assignments (eg. quiz, written text)
  
  Required tools: fast Internet connection, computer, MS Office.

  Learning materials and recommended literature

  Global Wellness Tourism Economy Report. Global Wellness Institute. (latest e-report)
  Grénman, M. & Räikkönen, J. 2015. Well-being and wellness tourism – Same, same but different? Conceptual discussions and empirical evidence. Matkailututkimus, 11, 1, 7–25.
  Konu, H. 2010. Identifying potential wellbeing tourism segments in Finland. Tourism Review, 65, 2, 41-51.
  Smith, M. & Diekman, A. 2017. Tourism and wellbeing. Annals of Tourism Research, 66, 1–13.
  Tuohino, H., Björk, P. & Konu, H. 2011. Wellbeing Tourism in Finland: Finland as a competitive wellbeing tourism destination. University of Eastern Finland. (e-report)

  Lecturer(s)

  Henna Siltanen

  Working life cooperation

  Possible case work provided by wellbeing tourism companies.

  Exam dates and re-exam possibilities

  No exams.

  Internationality

  Case examples and assignments with both national and global perspective.

  Timing

  15.02.2021 - 21.05.2021

  Learning assignments and student workload

  Distance learning (135h) Online lectures and videos 30h Reading material 20h Assignments and information search 85h

  Content scheduling

  Assignments have a recommended schedule. Latest deadline for all assignments is at the end of the course. No webinars that require attendance at a given time.

  Groups

  • MRE18SB
  • ZJA20SMTP
  • MRE18SA
  • MTM20S1
  • MTM19S1

  Seats

  0 - 60

  Assessment methods

  All assignments are assessed as approved-failed. Half-time feedback is provided by teacher if assignments are returned by the recommended schedule.
  
  CampusOnline: 20
  Avoin AMK (Open UAS) 5
  Exchange students: 15

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• JAMK InnoFlash (ZZPP0740-3005),
       02.11.2020 – 06.11.2020,  2 cr  (SNS20SG1, ...) — Face-to-face +-
  Learning outcomes of the course

  In JAMK InnoFlash, you as a part of a multidisclipinary team, design user oriented solutions for real challenges in working life. You will be able to use the innovation, design and solution tools of the course in your working life and other studies. Future Factory project studies are based on these methods.
  
  After accomplishing JAMK InnoFlash, you know the basics and phases of customer oriented design method in problem solving. You are able to apply the customer oriented design method into practice, to act as an active member of a development team in different phases of the process, and to share the result of the work of your development team. You will be able to reflect the development of your own competences and to support the development of the competences of the members of your team.

  Prerequisites and co-requisites

  -

  Course contents

  In JAMK InnoFlash, you as a part of a multidisclipinary team, design user oriented solutions for real challenges in working life. In the course, you apply a user oriented thinking and method, on which you and your team create concepts with added value for the customer.
  
  You test the solution concept with potential customers and present it to the client.
  
  During this studying process, you practice to critically examine and evaluate your actions and the development of your skills and knowledge.

  Assessment criteria

  Assessment criteria, passed/failed

  After completing this course, you will have learned:
  
  Innovation and working life skills:
  • You are able to describe the basics of user oriented method, based on references
  • You know how to build a solution based on customer need, with your team
  • You are able to create a presentation about your concept with your development team
  
  Communication skills:
  • In producing a solution for a customer oriented problem, you act in a target oriented way, supporting your team's work
  • You are able to present your concept to the client with your team
  
  Learning skills, information management skills, reflection skills:
  • You are able to critically examine your and your team's work in producing a solution for a customer oriented problem
  • You are able to reflect the development of your skills and knowledge and support the development of the skills and knowledge of your team members

  ---

  Language of instruction

  English

  Location and time

  The contact learning week takes place on week 45/2020, which is 2.-6.11.2020. On this week, you have to take part in coaching and teamworking every day at 8.30-16.00. Before the contact learning week, you have independent study tasks, and after the week, you have independent reflecting tasks.

  Planned learning activities, teaching methods and guidance

  The learning takes place by using the user-oriented design method. Before teamworking period, you explore the method, and in your team, you use the method when you create a customer-oriented solution to an assignment of a client.

  Lecturer(s)

  Anna-Stina Kuula

  Learning materials and recommended literature

  Materials in the e-learning environment

  Lecturer(s)

  Mari Hakkarainen

  Working life cooperation

  The assignments of the course come from companies and development projects.

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  No final exam is arranged on this course, the accomplishment is based on both independent and team study tasks.

  Timing

  02.11.2020 - 06.11.2020

  Learning assignments and student workload

  Contact course:
  - Independent study tasks before the teamworking period 10 hours
  - Taking part in contact study week and study tasks as a team member 40 hours. Contact studies take place during one week, and no other teaching is arranged at the same time. It is obligatory to take part in the contact study week daily.
  - Independent study tasks after the teamworking period 4 hours

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • SNS20SG1
  • TLP20S1
  • ZJA20SMTP
  • SNS20SG2
  • TLP20VS
  • SNS20SBE
  • ZJA20STPPPL
  • MTM20S1
  • SNS20S1

  Alternative learning methods

  The course takes place four times a year: both online course and contact course once in autumn semester and once in spring semester. These courses can have English speaking groups.

  Assessment methods

  Avoin amk (not translated)

  Degree Programme

  Bachelor's Degree Programme in Logistics, Bachelor's Degree Programme in Construction and Civil Engineering, Bachelor's Degree Programme in Nursing, Bachelor's Degree Programme in Energy and Environmental Technology, Bachelor's Degree Programme in Electrical and Automation Engineering, Bachelor's Degree Programme in Mechanical Engineering, Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Business Management, Bachelor's Degree Programme in Agricultural and Rural Industries, Bachelor's Degree Programme in Purchasing and Logistics Engineering

  Mode of delivery

  Face-to-face

  Credits

  • 2 cr
• Asian Incoming Tourism (MMFT9000-3002),
       26.10.2020 – 18.12.2020,  5 cr  (HBI18S1, ...) — Online learning +-
  Learning outcomes of the course

  Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
  
  The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
  
  Hse/he understands the specific demands of the Asian customers travelling to Europe.

  Prerequisites and co-requisites

  The student understands the general concepts and phenomena related to tourism.

  Course contents

  •China and Japan as market areas for incoming tourism to Europe
  •Tourism product development and adaptation to Asian markets
  •Marketing and distribution to China and Japan

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
  2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
  3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
  4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
  5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

  Assessment criteria - grade 3 and 4

  3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.

  Assessment criteria - grade 5

  5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  On-line studying
  Assignments
  Discussions
  Personal portfolio
  Exam

  Learning materials and recommended literature

  Current materials about the topic provided by course tutors

  Lecturer(s)

  Susanna Nuijanmaa

  Timing

  26.10.2020 - 18.12.2020

  Learning assignments and student workload

  Online lectures 16 h
  Assignments 55 h
  Reading the course materials 44 h
  Preparing for exam 20 h
  Total 135 h

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • HBI18S1
  • MRE18SB
  • MRE18SA
  • ZJK20SM
  • MTM20VS
  • MTM19S1
  • HBI18K1

  Seats

  0 - 60

  Assessment methods

  CampusOnline: 20
  Exchange students 15

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Future Technology in Tourism (MMTE1000-3001),
       22.03.2021 – 21.05.2021,  5 cr  (MTM19S1) — Online learning +-
  Learning outcomes of the course

  The object of the course
  After the course you are aware of the trends and new technological applications in global tourism business.
  You will know how to innovate new technological applications and consider possibilities and challenges in new technology.
  
  Course competences
  MTMCU Customerships
  MTMNE Networks
  MTMPT Profitable Tourism Business
  MTMRE Responsibility
  MTMTI Tourism Industry
  
  The learning objectives of the course
  You understand the significant role of new technological innovations in the development of tourism business. You have a broad understanding of the possibilities that new technologies offer to tourism. You have basic knowledge of the design and innovation process of new technological applications. You are capable to design a new application concept based on future technology in tourism.

  Prerequisites and co-requisites

  Basic knowledge in tourism business.

  Course contents

  The principal contents of this course are (1) Trends in tourism technology, (2) New technology and its applications in tourism and hospitality business, (3) Innovation process and practices.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:
  
  The course assessment is Fail (0) if the student fails to achieve the minimum learning objectives for passing the course.
  
  Sufficient (1) You identify the role of new technological innovations in tourism business. You can describe the possibilities of new technologies in tourism industry. You can design an innovative application concept based on future technology in tourism.
  
  Satisfactory (2) You explain the role of new technological innovations in tourism business. You describe and give examples of the possibilities of new technologies in tourism industry. You design an innovative application concept based on future technology in tourism.

  Assessment criteria - grade 3 and 4

  Good (3) You examine the role of new technological innovations in tourism business. You explain with practical examples the possibilities of new technologies in tourism industry. You design an innovative application concept using future technology. You apply innovation practices.
  
  Very good (4) You show analytical examination of the role of new technological innovations in tourism business. You discuss the possibilities of new technologies in tourism industry. You apply innovation practices in the design of an innovative application concept that uses future technology.

  Assessment criteria - grade 5

  Excellent (5) You show analytical examination of the role of new technological innovations in tourism business. You evaluate the possibilities of new technologies in tourism industry and demonstrate critical thinking. You apply innovation practices in the design of an innovative application concept that uses future technology.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Video lectures and webinars, reading materials, information search, virtual discussions, independent assignments (eg. quiz), final report and verbal presentation.
  
  Required tools: fast Internet connection, computer, MS Office, Zoom.

  Learning materials and recommended literature

  Dodgson, Mark; Gann, David; Gann, David M.; Salter, Ammon & Salter, Ammon J. 2008 The Management of Technological Innovation. New York: Oxford University Press. Chapter 3 Technological Innovation.
  Hvid, A. & Pedersen, J. B. 2016. Face the Future: What disruption and exponential acceleration means for you? Bookboon.
  Yeoman, I. 2012. 2050 - Tomorrow's Tourism. Bristol: Channel View Publications. Chapter 5 Edinburgh 2050: Technological revolution.

  Lecturer(s)

  Henna Siltanen

  Working life cooperation

  Possible project work for a tourism company, visiting lecture by industry specialist (video lecture)

  Timing

  22.03.2021 - 21.05.2021

  Learning assignments and student workload

  Virtual course 135h
  Online lectures/webinars 20h
  Independent assignments 40h
  Reading materials and information search 35h
  Report and verbal presentation 40h

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  1. webinar at the beginning of the course
  2. webinar at the end of the course
  Each assignment has a given deadline throughout the course

  Groups

  • MTM19S1

  Seats

  0 - 60

  Assessment methods

  CampusOnline: 20
  Exchange students: 15

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Accessible Tourism (MZMH0100-3002),
       01.09.2020 – 11.10.2020,  5 cr  (MRE17SB, ...) — Online learning +-
  Learning outcomes of the course

  Purpose of the course
  After completing this course, you will understand the basic principles of accessibility and accessibility and the implications of accessibility when planning and implementing tourism activities. In addition, you can utilize these things to design your work and work environment.
  
  Leaning outcome
  You will be familiar with the diversity of environmental and accessibility concepts and will be able to acquire information related to environmental assessment and design. You are able to work to promote a accessible and customizable environment and its functional fairness. You are aware of the specifics and needs of different customer groups and the challenges faced by tourism entrepreneurs within accessibility. You are familiar with the potential of society and tourism organizations to influence accessibility and are familiar with the legislation that governs activities.

  Course contents

  Accessibility principles and key environmental and accessibility concepts, accessibility legislation, specifics and needs of different customer groups.

  Assessment criteria

  Assessment criteria, passed/failed

  The evaluation decision is made on a scale: pass / fail. The course is successfully passed if: 1) the student demonstrates an understanding of the diversity of environmental and accessibility concepts and is able to acquire information related to environmental assessment and design, 2) is able to work to promote an accessible and customizable environment and its functional fairness; 3) recognizes the specific characteristics and needs of customer groups and the challenges that tourism entrepreneurs face in accessibility; and 4) identifies the impact of society and tourism organizations on enabling accessible tourism.

  Further information

  This course is a part of the accessible tourism education package and is a basic requirement for participating in other education courses.

  ---

  Language of instruction

  Finnish

  Location and time

  Opintojakso alkaa 1.9., jolloin osallistujille lähetetään ennakkotehtävä.
  
  10.9.2020 klo 13.00-16.00 Aloituswebinaari
  
  16.9.2020 klo 9.00-12.00 Demo JAMKin tiloissa: esteettömyyskävely, apuvälineiden demonstrointi (Rajakatu 35)
  (sessio myös videoidaan, joten läsnäolo demossa ei ole välttämätöntä)
  
  18.9.2020 klo 12.00-12.00 Webinaari: Erilaiset asiakasryhmät esteettömien matkailupalveluiden käyttäjinä
  
  23.9.2020 klo 9.00-12.00 Webinaari: Esteettömyyteen liittyvä lainsäädäntö
  
  29.9.2020 klo 13.00-16.00 Webinaari: Esteettömyyden haasteet matkailussa
  Yhteiskunnan ja matkailun organisaatioiden mahdollisuudet vaikuttaa esteettömyyteen
  
  11.10.2020 dl oppimistehtäville. Opintojakso päättyy. (not translated)

  Planned learning activities, teaching methods and guidance

  This course is implemented online. Methods of teaching and learning used in the implementation:
  * online webinars
  * learning assignments
  * group discussions
  * demos

  Learning materials and recommended literature

  Accessible tourism for all: an opportunity within our reach. 2016. World Tourism organisation.
  
  Darcy, S., McKercher, B., Schweinsberg, S. 2020. From tourism and disability to accessible
  tourism: a perspective article. TOURISM REVIEW. VOL. 75 NO. 1 2020, pp. 140-144, © Emerald Publishing Limited, ISSN 1660-5373 DOI 10.1108/TR-07-2019-0323
  
  European Network of Accessible Tourism
  
  Invaliidiliitto. ESHEK arviointimenetelmä.
  
  Kilpelä, N. 2019. Esteetön rakennus ja ympäristö. Suunnitteluopas. Rakennustieto Oy (sovelletuin osin)
  
  Luiza, S. M. 2010. Accessible tourism - The ignored opportunity. Annals of the University of Oradea : Economic Science. 1.
  
  United Nations: Promoting accessible tourism for all. https://www.un.org/development/desa/disabilities/issues/promoting-accessible-tourism-for-all.html
  
  Vammaispalvelujen käsikirja. https://thl.fi/fi/web/vammaispalvelujen-kasikirja/vammaisuus-yhteiskunnassa/esteettomyys-ja-saavutettavuus

  Lecturer(s)

  Petra Blinnikka, Kari Vehmaskoski

  Working life cooperation

  Visiting lecturers and cases from the industry sharing their experiences from the theme.

  Internationality

  Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.

  Timing

  01.09.2020 - 11.10.2020

  Learning assignments and student workload

  One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
  * online webinars and group discussions 20
  * independent assignments and other independent work (studying of literature, preparing for lectures) 100
  * demos 15

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  The course is implemented during September 2020.

  Groups

  • MRE17SB
  • MRE17SA
  • MPT20S1
  • MRE18SB
  • MPT19SA
  • ZJA20SMEM
  • MRE18SA
  • ZJK20SM
  • MTM20S1
  • MTM19S1

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 20

  Assessment methods

  Campus Online 10
  Avoin AMK 10

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of R&D studies

  1 cr

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Accessible Service Journeys (MZMH0200-3001),
       19.10.2020 – 06.12.2020,  5 cr  (MRE17SB, ...) — Online learning +-
  Learning outcomes of the course

  The student understands the process of the traveller who needs accessible services from the perspective of both the leisure traveller and business traveller.
  
  The student recognises central tourism actors, their operating models and industry structures. He/she understands the perspectives of different service providers in the implementation of accessible service journey.
  
  The student understands special needs of the customer at each stage of the journey, and creation of the customer’s overall experience.

  Prerequisites and co-requisites

  The student understands the concepts related to accessible tourism. He/she recognizes the special characteristics and needs of the customers in accessible services.

  Course contents

  Traveller’s service journey and accessibility
  Value generation for the leisure and business traveller
  Tourism service producers
  Central concepts, special characteristics and structures of the different tourism service sectors
  Overall experience in service journey

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient)
  The student knows the different stages of service journey. The student recognises key actors and existing services. He/she understands the term of experience. The student’s reporting is descriptive and unstructured and illustration is poor.
  
  2 (Satisfactory)
  The student demonstrates an understanding of the different stages of customer journey from the perspective of accessibility. The student is able to point out key actors and services. He/she understands the term of experience. The student’s reporting is descriptive, unstructured and in part illustrative.

  Assessment criteria - grade 3 and 4

  3 (Good)
  The student understands and is able to describe the service journey of the customer, who need accessible services. The student knows the key actors and services and understands the meaning of different service providers from customers point of view. Student understands experience as a part of service journey. The student’s reporting is structured, contemplative and illustrative, comprising a multitude of sources.
  
  4 (Very Good)
  The student understands and is able to describe the service journey of different customer groups, who need accessible services. The student networks with tourism actors and is able to assess key services as part of the operating field. The student knows and is able to apply experience design in the creation of service journeys. The student’s reporting is clear and illustrative, comprising a multitude of sources and analytical examination.

  Assessment criteria - grade 5

  5 (Excellent)
  The student masters, in addition to the core competence required for grades 3 (Good) and 4 (Very good), critical examination. The student displays particular innovativeness.

  Further information

  This course is part of Accessible Tourism Education package.

  ---

  Language of instruction

  Finnish

  Location and time

  Webinar schedule (NB: changes may occur):
  1. Tuesday 20.10. klo 17-19
  2. Tuesday 3.11. klo 17-19
  3. Tuesday 17.11. klo 17-19
  4. Tuesday 1.12. klo 17-19

  Planned learning activities, teaching methods and guidance

  The course is carried out virtually and includes video lectures on themes, discussion assignments and a virtual workshop.

  Learning materials and recommended literature

  Michopoulou, E., Darcy, S., Ambrose, I. & Buhalis, D. 2015. Accessible tourism futures: the world we
  dream to live in and the opportunities we hope to have. Journal of Tourism Futures. VOL. 1 NO. 3 2015, pp. 179-188, Emerald Group Publishing Limited, ISSN 2055-5911
  
  Miettinen, S. (toim.). 2011. Palvelumuotoilu - uusia menetelmiä käyttäjätiedon hankintaan ja hyödyntämiseen. Helsinki: Teknologiainfo Teknova Oy.
  
  Tuulaniemi, J. 2011. Palvelumuotoilu. Helsinki: Talentum (soveltuvin osin)
  
  Muu opettajan osoittama materiaali.

  Lecturer(s)

  Kaisa Kokko, Hanna Hauvala, Petra Blinnikka

  Working life cooperation

  The course utilizes experience experts and guest lecturers from the working life.

  Exam dates and re-exam possibilities

  No exam

  Internationality

  Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.

  Timing

  19.10.2020 - 06.12.2020

  Learning assignments and student workload

  One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
  * online webinars and group discussions 35
  * independent assignments and other independent work (studying of literature, preparing for lectures) 100

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  The course is implemented online during October - December 2020 (weeks 43-49).

  Groups

  • MRE17SB
  • MRE17SA
  • MPT20S1
  • MRE18SB
  • MPT19SA
  • ZJA20SMEM
  • MRE18SA
  • ZJK20SM
  • MTM20S1
  • MTM19S1

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 20

  Assessment methods

  Campus Online 10
  Avoin AMK 10

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of R&D studies

  1 cr

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Finnish 1 (ZWPC0820-3003),
       31.08.2020 – 18.12.2020,  4 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Language of instruction

  Finnish

  Planned learning activities, teaching methods and guidance

  Online learning

  Learning materials and recommended literature

  Provided by teacher

  Lecturer(s)

  Jaana Alila

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Agreed with students in the beginning of the course

  Timing

  31.08.2020 - 18.12.2020

  Learning assignments and student workload

  4 credits:
  Online lectures 30h
  Online and independent learning 70h
  Exams 8h
  
  Total 108 h

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  As in schedule

  Groups

  • ZJA20SMTP
  • MTM20S1

  Seats

  0 - 30

  Assessment methods

  Avoin AMK (Open UAS) 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Purchasing and Logistics Engineering

  Mode of delivery

  Face-to-face

  Credits

  • 4 cr

  Unit

  Liiketoimintayksikkö
• Communication Skills for Working Life (ZWPC0420-3002),
       31.08.2020 – 18.12.2020,  3 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  By the end of the course, you should be able to
  - correctly define ‘communication’ and contrast this definition with that of ‘effective communication’;
  - identify the key elements of modern communication models;
  - correctly apply the standards and conventions of JAMK’s Project Reporting Instructions to a written report on an assigned topic; and
  - deliver a stand-up presentation on an assigned topic.

  Prerequisites and co-requisites

  Common Reference Level B2 (on the Common European Framework of Reference for Languages scale, https://europass.cedefop.europa.eu/sites/default/files/cefr-en.pdf)) English skills in both writing and speaking, as well as sufficient ICT skills for working with basic video recording and editing tools and participating in online meetings (in the case of online implementations of this course).

  Course contents

  The principal contents of the course relate directly to the required assignments, which deal with
  - the definition of communication,
  - the conception and realization of a communication model,
  - managing interpersonal relations and communication,
  - the writing of a report conforming to the standards and conventions of JAMK’s Project Reporting Instructions, and
  - development, rehearsal, and delivery of a stand-up presentation.
  
  Other contents include supporting activities and smaller preparatory tasks designed to help you perform your best on the assignments listed above.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1. You complete all required assignments. Your actual performance in these assignments, however, is such that your understanding and learning are not demonstrated beyond the most basic requirements.
  
  2. You complete all required assignments. In some instances, your performance is above the minimum expectations, but in others, it is not.

  Assessment criteria - grade 3 and 4

  3. You complete all required assignments and, in most instances, your performance is consistently above the minimum expectations.
  
  4. You complete all required assignments and your performance consistently meets or exceeds the stated expectations.

  Assessment criteria - grade 5

  5. You complete all your assignments and they consistently demonstrate and advanced-level ability to internalize the given instruction and translate it into tangible results.

  ---

  Language of instruction

  English

  Lecturer(s)

  Diane Ruppert

  Campus

  Main Campus

  Timing

  31.08.2020 - 18.12.2020

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20S1

  Seats

  0 - 25

  Assessment methods

  Avoin AMK (Open UAS) 3

  Degree Programme

  Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Purchasing and Logistics Engineering

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Liiketoimintayksikkö
• Basics in Services (MTMW1110-3001),
       26.10.2020 – 18.12.2020,  5 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  Student understands the role of the service industry in society. She/he understands definitions related to service industry and operations and is capable to use theoretical knowledge in practice. The student is familiar with a consumer purchase decision making process. He/she understands the significance of the customer's individuality as factor affecting his behavior in service situations. Student employs hospitality within services. He/she can apply psychological information during interactions while providing services. He/she can utilize existing knowledge to develop his/her own role as a service provider.

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Services in society
  Basic theories and definitions of services
  Service company
  Consumer behavior and buying decision process
  Service ability in multicultural environment
  Hospitality
  Personal service skills

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient (1): The student comprehends with a restricted part of theories and concepts related to services and customer service. Student has limited knowledge in searching, judging and utilizing relevant reference material to support the studying the topic.
  Satisfactory (2): Student shows comprehension of some core theories and concepts in the field. Student has limited ability to review and select reference materials to support own ideas and analysis. Student shows some ability to apply theory-based knowledge in practice.

  Assessment criteria - grade 3 and 4

  Good (3): Student can analyze key practices and principles of services. Student shows ability of supporting his/her views and ideas with selected references. Student shows ability to utilize analytical and conceptual tools in defining and analyzing services.
  Very Good (4): Student makes synthesis of core parts of theoretical and conceptual knowledge. Student is well able to find, select and evaluate reference literature to support his interpretation and justification of service business issues. Student show very good level of command of tools usable for analyzing services and their challenges, proposing viable solutions to them.

  Assessment criteria - grade 5

  Excellent (5): Student shows critical evaluation of theoretical and conceptual knowledge of services and customer understanding. Student shows excellent ability to find, select and evaluate reference literature and utilize those findings in interpreting and justifying issues from multiple perspectives. Student shows excellent ability to evaluate service situations and propose viable solutions to them.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures
  Individual assignments
  Group assignments
  Guest speeches/lectures by business practitionaires

  Learning materials and recommended literature

  - Hudson, S. & Hudson, L. 2013. Customer service for hospitality and tourism. Oxford, UK : Goodfellow Publishers Ltd.
  
  - Johnston, R. Clark, G. Shulver M.2011. Service operations management : improving service delivery.
  Pearson Education 2011. 4th ed

  Lecturer(s)

  Susanna Nuijanmaa

  Campus

  Main Campus

  Timing

  26.10.2020 - 18.12.2020

  Learning assignments and student workload

  Lectures 48 hrs
  Individual and group assignments 47 h
  Exam 40 h
  Total 135 hours

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20VS
  • MTM20S1

  Seats

  0 - 50

  Assessment methods

  Avoin AMK (Open UAS) 5
  Exchange students 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• ICT Skills (ZZPP0420-3015),
       31.08.2020 – 23.10.2020,  3 cr  (ZJA20SMTP, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  The object of the course
  Upon completion of this course you know how to use information and communication technology with your studies. You have a basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.
  
  Course competences
  Internationalisation and communications competence
  Learning and information management competence​
  Business competence
  
  The learning objectives of the course
  You have basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.

  Prerequisites and co-requisites

  -

  Course contents

  Key functions of word processing software to enable drawing up of documents conforming to document standard and reports conforming to the JUAS reporting instructions.
  During the course you will complete the reporting template which you can then utilize later on in your other courses.
  Spreadsheet software key operations, most common functions and charts and their practical usage.
  Use of presentation graphics software and application of the skills to prepare a high-quality presentation. Controlling and editing the presentation by using the master slides.
  Basic concepts of immaterial rights, information security and data privacy and their significance.
  The course may also include on a degree program specific basis other key information technology sectors required for field-specific skills.

  Assessment criteria

  Assessment criteria, passed/failed

  To pass this course you must demonstrate that you master the basic ICT skills at a level required by your studies and working life. You are also capable of improving your ICT skills. Your abilities are assessed based on the course assignments and tasks.
  
  You have basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Weekly tasks and learning assignments are in an e-learning environment and are carried out through office programs. Feedback is given as comments in the e-learning environment. You will be given feedback also in the conctact lesson. This supports continuous working on the course.
  
  Teaching methods:
  lectures, weekly tasks, assignments, online tests

  Learning materials and recommended literature

  General learning material can be found in Microsoft Office tutorials.
  Theory material for ICT Skills. https://oppimateriaalit.jamk.fi/ictskills/

  Lecturer(s)

  Päivi Hänninen-Pihlajamäki

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  The weekly tasks and assignments have one actual return date and two re-sit dates. The dates are told at the beginning of the course.

  Timing

  31.08.2020 - 23.10.2020

  Learning assignments and student workload

  Contact lessons, learning assignments and exercises 81 h:
  
  Contact lessons and material familiarization 35 h
  Weekly tasks 16 h
  Assignments 30 h.

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20S1

  Alternative learning methods

  The course can be completed entirely virtually by doing tasks independently.
  
  Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification
  More information in the degree regulations and the study guide.

  Seats

  0 - 25

  Assessment methods

  Avoin amk 5
  Feedback is given as comments in the e-learning environment.

  Degree Programme

  Bachelor's Degree Programme in Music, Bachelor's Degree Programme in Logistics, Bachelor's Degree Programme in Occupational Therapy, Bachelor's Degree Programme in Rehabilitation Counselling, Bachelor's Degree Programme in International Business, Bachelor's Degree Programme in Construction and Civil Engineering, Bachelor's Degree Programme in Service Business, Bachelor's Degree Programme in Team Academy, Bachelor's Degree Programme in Energy and Environmental Technology, Bachelor's Degree Programme in Electrical and Automation Engineering, Degree Programme in Midwifery, Bachelor's Degree Programme in Social Services, Bachelor's Degree Programme in Business Information Technology, Bachelor's Degree Programme in Mechanical Engineering, Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Information and Communications Technology, Bachelor's Degree Programme in Purchasing and Logistics Engineering, Bachelor's Degree Programme in Business Management, Degree Programme in Nursing, Bachelor's Degree Programme in Agricultural and Rural Industries, Bachelor's Degree Programme in Physiotherapy

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 3 cr

  Unit

  Liiketoimintayksikkö
• Responsible Tourism Management (MTMW1200-3001),
       22.03.2021 – 21.05.2021,  5 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  The student knows how to define responsible tourism concepts.
  She/he understands multiple perspectives of responsible tourism.
  The student is able to link topics to global and national level strategies and policies.

  Prerequisites and co-requisites

  Basic understanding of tourism industry

  Course contents

  Terms and definitions (Sustainable development, Sustainable, Responsible tourism, Tourism impact)
  Different dimensions of responsibility
  Stakeholder thinking and service chain
  Tools for responsible tourism development in company, destination and national level (for example carbon footprint)
  The most important laws and guidelines in tourism companies
  Security issues in tourism business

  Assessment criteria

  Assessment criteria - grade 1 and 2

  The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.
  
  Assessment methods are based on learning objectives.
  
  Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:
  
  5 (Excellent) The student can analyze the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.
  
  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.
  
  1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

  Assessment criteria - grade 3 and 4

  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.

  Assessment criteria - grade 5

  5 (Excellent) The student can analyze the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.

  ---

  Language of instruction

  English

  Learning materials and recommended literature

  Goodwin, H. 2016. Responsible Tourism. Using Tourism for Sustainable Development. Oxford: Goodfellow Publishers.Laws and regulations in tourism.

  Lecturer(s)

  Petra Blinnikka, Minna Tunkkari-Eskelinen

  Campus

  Main Campus

  Timing

  22.03.2021 - 21.05.2021

  Learning assignments and student workload

  lectures 50 h assignments/tasks 50 h reading the course material 35 hTotal 135 hours

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20S1

  Alternative learning methods

  Group discussions, learning diary, research data assignment, test in law issues.

  Seats

  0 - 50

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Introduction to Tourism (MTMW1100-3001),
       31.08.2020 – 13.11.2020,  6 cr  (HBI18S1, ...) — Face-to-face +-
  Learning outcomes of the course

  The student understands how the tourism industry has developed and what it comprises in Finland and abroad. The student knows the general concepts and phenomena in tourism and understands the economic significance of tourism industry. She/he knows the current trends in tourism.
  
  The student understands the traveller’s process from the perspective of both the leisure traveller and business traveller.
  The student recognizes central tourism actors, their operating models and industry structures.
  
  Student improves his/her information-seeking skills and is capable of utilizing different databases and information channels when seeking the information they need.

  Prerequisites and co-requisites

  -

  Course contents

  • Economic significance of the tourism industry
  • General concepts and phenomena in tourism industry
  • Tourism trends
  • Tourism industry’s operational structure in Finland and abroad
  • Traveler’s process
  • Tourism service providers
  • Special characteristics and structures of the different tourism service sectors

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.
  
  2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

  Assessment criteria - grade 3 and 4

  3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.
  
  4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.

  Assessment criteria - grade 5

  5 (Excellent) The student can evaluate the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Contact lectures
  Individual assignments
  Group assignment
  Company visits and classroom visitors
  Exam

  Learning materials and recommended literature

  Cooper, C. et al. 2004. Tourism Principles and practices. Financial Times/ Prentice Hall.
  
  UNWTO. 2017. Tourism definitions
  
  O'Gorman, K. D., Cousins, J. 2010. The origins of hospitality and tourism. Goodfellow cop.
  
  Current materials provided by course tutors

  Lecturer(s)

  Susanna Nuijanmaa, Suvi Ahonen

  Campus

  Main Campus

  Timing

  31.08.2020 - 13.11.2020

  Learning assignments and student workload

  Lectures 66 h
  Assignments and reading the course material 72 h
  Preparing for the exam 24 h
  Total 162 h

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • HBI18S1
  • ZJA20SMTP
  • MTM20VS
  • MTM20S1
  • HBI18K1

  Seats

  0 - 50

  Assessment methods

  Avoin amk 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 6 cr

  Unit

  Liiketoimintayksikkö
• ICT Skills (ZZPP0420-3016),
       31.08.2020 – 23.10.2020,  3 cr  (MTM20S1) — Face-to-face, Online learning +-
  Learning outcomes of the course

  The object of the course
  Upon completion of this course you know how to use information and communication technology with your studies. You have a basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.
  
  Course competences
  Internationalisation and communications competence
  Learning and information management competence​
  Business competence
  
  The learning objectives of the course
  You have basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.

  Prerequisites and co-requisites

  -

  Course contents

  Key functions of word processing software to enable drawing up of documents conforming to document standard and reports conforming to the JUAS reporting instructions.
  During the course you will complete the reporting template which you can then utilize later on in your other courses.
  Spreadsheet software key operations, most common functions and charts and their practical usage.
  Use of presentation graphics software and application of the skills to prepare a high-quality presentation. Controlling and editing the presentation by using the master slides.
  Basic concepts of immaterial rights, information security and data privacy and their significance.
  The course may also include on a degree program specific basis other key information technology sectors required for field-specific skills.

  Assessment criteria

  Assessment criteria, passed/failed

  To pass this course you must demonstrate that you master the basic ICT skills at a level required by your studies and working life. You are also capable of improving your ICT skills. Your abilities are assessed based on the course assignments and tasks.
  
  You have basic knowledge of immaterial rights, information security, data privacy and their impact on your studies and work life. You can use the office software such as word processing, presentation graphics and spreadsheet calculating diversely.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Exercises and learning assignments are in an e-learning environment and are carried out through office programs. Feedback is given as comments in the e-learning environment. You will be given feedback also in the conctact lesson. This supports continuous working on the course.
  
  Teaching methods:
  lectures, weekly tasks, assignments, online tests

  Learning materials and recommended literature

  Microsoft material

  Lecturer(s)

  Päivi Hänninen-Pihlajamäki

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  The weekly tasks and assignments have one actual return date and two re-sit dates. The dates are told at the beginning of the course.

  Timing

  31.08.2020 - 23.10.2020

  Learning assignments and student workload

  Contact lessons, learning assignments and exercises 81 h:
  
  Contact lessons and material familiarization 35 h
  Weekly tasks 16 h
  Assignments 30 h.

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • MTM20S1

  Alternative learning methods

  The course can be completed entirely virtually by doing tasks independently.
  
  Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification
  More information in the degree regulations and the study guide.

  Seats

  0 - 25

  Assessment methods

  Feedback is given as comments in the e-learning environment.

  Degree Programme

  Bachelor's Degree Programme in Music, Bachelor's Degree Programme in Logistics, Bachelor's Degree Programme in Occupational Therapy, Bachelor's Degree Programme in Rehabilitation Counselling, Bachelor's Degree Programme in International Business, Bachelor's Degree Programme in Construction and Civil Engineering, Bachelor's Degree Programme in Service Business, Bachelor's Degree Programme in Team Academy, Bachelor's Degree Programme in Energy and Environmental Technology, Bachelor's Degree Programme in Electrical and Automation Engineering, Degree Programme in Midwifery, Bachelor's Degree Programme in Social Services, Bachelor's Degree Programme in Business Information Technology, Bachelor's Degree Programme in Mechanical Engineering, Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Information and Communications Technology, Bachelor's Degree Programme in Purchasing and Logistics Engineering, Bachelor's Degree Programme in Business Management, Degree Programme in Nursing, Bachelor's Degree Programme in Agricultural and Rural Industries, Bachelor's Degree Programme in Physiotherapy

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 3 cr

  Unit

  Liiketoimintayksikkö
• Communication Skills for Working Life (ZWPC0420-3005),
       31.08.2020 – 18.12.2020,  3 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  By the end of the course, you should be able to
  - correctly define ‘communication’ and contrast this definition with that of ‘effective communication’;
  - identify the key elements of modern communication models;
  - correctly apply the standards and conventions of JAMK’s Project Reporting Instructions to a written report on an assigned topic; and
  - deliver a stand-up presentation on an assigned topic.

  Prerequisites and co-requisites

  Common Reference Level B2 (on the Common European Framework of Reference for Languages scale, https://europass.cedefop.europa.eu/sites/default/files/cefr-en.pdf)) English skills in both writing and speaking, as well as sufficient ICT skills for working with basic video recording and editing tools and participating in online meetings (in the case of online implementations of this course).

  Course contents

  The principal contents of the course relate directly to the required assignments, which deal with
  - the definition of communication,
  - the conception and realization of a communication model,
  - managing interpersonal relations and communication,
  - the writing of a report conforming to the standards and conventions of JAMK’s Project Reporting Instructions, and
  - development, rehearsal, and delivery of a stand-up presentation.
  
  Other contents include supporting activities and smaller preparatory tasks designed to help you perform your best on the assignments listed above.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1. You complete all required assignments. Your actual performance in these assignments, however, is such that your understanding and learning are not demonstrated beyond the most basic requirements.
  
  2. You complete all required assignments. In some instances, your performance is above the minimum expectations, but in others, it is not.

  Assessment criteria - grade 3 and 4

  3. You complete all required assignments and, in most instances, your performance is consistently above the minimum expectations.
  
  4. You complete all required assignments and your performance consistently meets or exceeds the stated expectations.

  Assessment criteria - grade 5

  5. You complete all your assignments and they consistently demonstrate and advanced-level ability to internalize the given instruction and translate it into tangible results.

  ---

  Language of instruction

  English

  Lecturer(s)

  Diane Ruppert

  Campus

  Main Campus

  Timing

  31.08.2020 - 18.12.2020

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20S1

  Seats

  0 - 25

  Assessment methods

  Avoin AMK (Open UAS) 2

  Degree Programme

  Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Purchasing and Logistics Engineering

  Mode of delivery

  Face-to-face

  Credits

  • 3 cr

  Unit

  Liiketoimintayksikkö
• Tourism Research (MTMW2100-3001),
       26.10.2020 – 18.12.2020,  5 cr  (MTM20VS, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  A student knows different research methods in tourism.
  A student understands multiple scientific approaches to tourism phenomena.
  A student is able to conduct research data collection process.
  A student applies project management theory into practice.

  Prerequisites and co-requisites

  Basic understanding of tourism industry

  Course contents

  Different research methods in tourism
  Multiple scientific approaches to tourism phenomena.
  Qualitative research.
  Quantitative research.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages. The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6
  
  Assessment methods are based on learning objectives.
  A course accepted as completed is assessed on the following five-step scale:
  
  
  5 (Excellent) The student can critisize different research methods in tourism industry. The student evaluates multiple perspectives in content matter. The student applies research data collection process including analysis and re-formulation of the process. The student is able to re-organize project management process.
  
  4 (Very Good) The student can select different research methods in tourism industry. The student evaluates multiple perspectives in content matter. The student applies research data collection process including analysis and data comparison. The student is able to evaluate project management process.
  3 (Good) The student can explain different research methods in tourism industry. The student demonstrates multiple perspectives in content matter. The student applies research data collection process including analysis. The student is able to analyze project management process.
  
  2 (Satisfactory) The student understands different research methods in tourism industry. The student can explain multiple perspectives in content matter. The student applies research data collection process and project management theory into practice.
  
  1 (Sufficient) The student identifies different research methods in tourism industry. The student understands multiple perspectives in content matter. The student applies research data collection process and project management theory into practice.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

  Assessment criteria - grade 3 and 4

  3 (Good) You can explain different research methods in tourism research. You can demonstrate multiple perspectives in content matter. You are able to conduct research data collection process including analysis. You are able to analyze project management process.
  
  4 (Very Good) You can select different research methods in tourism research. You can evaluate multiple perspectives in content matter. You are able to conduct research data collection process including analysis and complex data comparison. You are able to analyze and evaluate project management process.

  Assessment criteria - grade 5

  5 (Excellent) You can critisize different research methods in tourism industry. You can evaluate multiple perspectives in content matter. You are able to apply complex research data collection process including analysis and re-formulation of the process. You know how to re-organize project management process.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures
  Group seminars
  Analytical assignment
  Reading research reports

  Learning materials and recommended literature

  Kerzner, H. & Maniyam, S. 2017. Project management, or similar kind of publication. Packt Publishing.
  Levent, A. & Sharma, A. 2008. Qualitative Research in Hospitality and Tourism. Emerald.
  Scientific articles on quantitative methods chosen by the tutor teacher.
  Decrop, A. & Woodside, A. (eds.) 2017. Consumer behaviour in tourism and hospitality research. Bingley UK: Emerald.
  Altinay, L. & Paraskevas, A. 2008. Planning research in hospitality and tourism. Butterwoth-Heinemann.

  Lecturer(s)

  Francesca Allievi, Minna Tunkkari-Eskelinen

  Campus

  Main Campus

  Internationality

  International research material
  International visiting researchers

  Timing

  26.10.2020 - 18.12.2020

  Learning assignments and student workload

  lectures/online lectures 50 h assignments/tasks 50 h reading the course material 35 h Total 135 h

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • MTM20VS
  • MTM19S1

  Seats

  0 - 50

  Assessment methods

  Exchange students 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face, Online learning

  Share of R&D studies

  1 cr

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Tourism Service Systems (MTMW2000-3001),
       31.08.2020 – 23.10.2020,  5 cr  (MTM20VS, ...) — Face-to-face +-
  Learning outcomes of the course

  He/she is able to utilize his/her service competence in the analysis and development of companies’ service systems.
  
  The student masters the theory of different sectors in a company’s service system: service product, service production system, service culture and service quality.
  
  She/he is able to analyze and develop service systems of tourism companies, and the service system’s value generation in a customer-oriented and profitable way.
  
  The student can recognize critical points in service operations. She/he understands the significance of core and support processes in terms of the quality and profitability of service. She/he recognizes factors affecting service quality and is able to measure and develop it.

  Prerequisites and co-requisites

  Basics in services

  Course contents

  • The sectors of the service system in tourism companies and their impact on each other
  • Value generation in service system
  • Augmented service product
  • Service processes and their visualization
  • Service quality
  • Service culture
  • Analyzing and measuring

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient)
  The student knows the concepts related to service systems and process thinking. The student recognises the different components of the service system and its core and support processes and can assess their quality from the perspective of customers in a restricted manner. She/he knows the basics in service quality thinking.
  
  2 (Satisfactory)
  The student masters the concepts related to service systems and process thinking. He/she recognises the different components of the service system and its core and support processes and can assess the quality of different components from the perspectives of the company and customer in a restricted manner. She/he understands the service quality thinking.

  Assessment criteria - grade 3 and 4

  3 (Good) The student has internalized the concepts related to service systems and process thinking. He/she can describe service systems as well as core and support processes in an extensive manner. He/she can analyze and develop the quality of service systems from the perspective of the company and customer. He/she understands the economic significance of developing services. She/he understands the service quality thinking and can apply it in service management.
  4 (Very Good) The student has internalized the concepts related to service systems and process thinking. He/she can analyze and develop the value generation of service systems as well as the efficiency of core and support processes. She/he understands well the service quality thinking and can apply it in comprehensive way in service management.

  Assessment criteria - grade 5

  5 (Excellent) The student has internalized the concepts related to service systems and process thinking. He/she can analyze and develop innovative service systems as well as the related core and support processes. He/she uses service process tools in a creative and efficient way. She/he has assimilated the service quality thinking and can apply it in comprehensive way in service management.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures
  individual assignments
  group assignments
  in-class case studies
  guest speeches/lectures by business practitionaires

  Learning materials and recommended literature

  Johnston R., Clark G., Shulver M. 2012. Service Operations Management. Pearsons Educational Ltd. Grönroos Christian. 2001. Service Management and Marketing. John Wiley & Sons Ltd.

  Lecturer(s)

  Susanna Nuijanmaa

  Campus

  Main Campus

  Timing

  31.08.2020 - 23.10.2020

  Learning assignments and student workload

  Lectures 48 h
  assignments 30 h
  individual studying 37 h
  exam 20 h
  Total 135 h

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • MTM20VS
  • MTM19S1

  Seats

  0 - 50

  Assessment methods

  Exchange students 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Event Management (MMTE0210-3001),
       28.09.2020 – 21.11.2020,  5 cr  (HBI18S1, ...) — Face-to-face +-
  Learning outcomes of the course

  The object of the course
  Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.
  
  Course competences
  MTMCU Customerships
  MTMNE Networks
  MTMPT Profitable Tourism Business
  MTMRE Responsibility
  MTMTI Tourism Industry
  
  The learning objectives of the course
  You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

  Prerequisites and co-requisites

  You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

  Course contents

  The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.
  
  0 (Fail) You are unable to achieve the minimum objectives of the course.
  
  1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.
  
  2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

  Assessment criteria - grade 3 and 4

  3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.
  
  4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

  Assessment criteria - grade 5

  5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures, reading materials and information search, discussions, assignments (mystery shopping in an event), group work, business visits, self reflection.
  Event production plan for RESTO-tietotaitokilpailut organized in Jyväskylä in March 2021.

  Learning materials and recommended literature

  Raj, R. & Musgrave, J. 2009. Event management and sustainability. Oxfordshire: CABI.

  Lecturer(s)

  Heidi Luck

  Working life cooperation

  Business visits (events), visiting lecturers, event planning for RESTO-tietotaitokilpailut

  Campus

  Main Campus

  Timing

  28.09.2020 - 21.11.2020

  Learning assignments and student workload

  Total 135 h
  Lectures 30 h
  Assignments 60 h
  Individual working, reading materials 45 h

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • HBI18S1
  • MRE18SB
  • HBI20VKK
  • MRE18SA
  • MTM20VS
  • MTM19S1
  • HBI18K1

  Seats

  0 - 30

  Assessment methods

  Exchange students and Study Abroad students 15

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Share of R&D studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Hotel management (MWTE0310-3001),
       26.10.2020 – 18.12.2020,  5 cr  (HBI18S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Student understands the structure and earnings logic in the hotel industry both at national and international level. She/he masters the core process of the hotel company. She/he can apply the potential of technology to manage accommodation processes and customerships. Student can design customer oriented accommodation services.

  Prerequisites and co-requisites

  The student understands the concepts related to service operations. The student understands the general concepts and phenomena related to tourism.

  Course contents

  •business prospects nationally and internationally
  •planning and developing the core process in hotels
  •mastery of technology in hotel services
  •service development in hotels

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Excellent 5: The student demonstrates a holistic, critical and analytical understanding in terms of the abovementioned learning objectives.
  
  Very good 4: The student demonstrates an analytical understanding in terms of the abovementioned learning objectives.
  
  Good 3: The student demonstrates a somewhat holistic and analytical understanding and application in terms of the abovementioned learning objectives.
  
  Satisfactory 2: The student demonstrates under guidance an understanding of the application of the abovementioned learning objectives.
  
  Adequate 1: The student shows an understanding of the abovementioned learning objectives, but the application is found lacking.
  
  If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

  Assessment criteria - grade 3 and 4

  Good 3: The student demonstrates a somewhat holistic and analytical understanding and application in terms of the learning objectives
  Very good 4: The student demonstrates an analytical understanding in terms of the learning objectives.

  Assessment criteria - grade 5

  Excellent 5: The student demonstrates a holistic, critical and analytical understanding in terms of the learning objectives.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Contact lectures
  Individual and group assignments
  Company visits

  Learning materials and recommended literature

  Wood Raoy C.(edit.). 2018. Hotel accommodation management. Abingdo.
  
  Other materials specified by the teacher

  Lecturer(s)

  Susanna Nuijanmaa

  Working life cooperation

  Company visits

  Campus

  Main Campus

  Timing

  26.10.2020 - 18.12.2020

  Learning assignments and student workload

  Lectures 48
  Individual studying 77
  Group work 10
  Total 135

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • HBI18S1
  • MRE18SB
  • MTM20VS
  • MRE18SA
  • MTM19S1
  • HBI18K1

  Seats

  0 - 30

  Assessment methods

  Exchange students 15

  Degree Programme

  Bachelor's Degree Programme in Tourism and Service Business, Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Accessible Tourism (MZMH0700-3001),
       01.09.2020 – 11.10.2020,  5 cr  (MRE17SB, ...) — Online learning +-
  Learning outcomes of the course

  Purpose of the course
  After completing this course, you will understand the basic principles of accessibility and accessibility and the implications of accessibility when planning and implementing tourism activities. In addition, you can utilize these things to design your work and work environment.
  
  Leaning outcome
  You will be familiar with the diversity of environmental and accessibility concepts and will be able to acquire information related to environmental assessment and design. You are able to work to promote a accessible and customizable environment and its functional fairness. You are aware of the specifics and needs of different customer groups and the challenges faced by tourism entrepreneurs within accessibility. You are familiar with the potential of society and tourism organizations to influence accessibility and are familiar with the legislation that governs activities.

  Course contents

  Accessibility principles and key environmental and accessibility concepts, accessibility legislation, specifics and needs of different customer groups.

  Assessment criteria

  Assessment criteria, passed/failed

  The evaluation decision is made on a scale: pass / fail. The course is successfully passed if: 1) the student demonstrates an understanding of the diversity of environmental and accessibility concepts and is able to acquire information related to environmental assessment and design, 2) is able to work to promote an accessible and customizable environment and its functional fairness; 3) recognizes the specific characteristics and needs of customer groups and the challenges that tourism entrepreneurs face in accessibility; and 4) identifies the impact of society and tourism organizations on enabling accessible tourism.

  Further information

  This course is a part of the accessible tourism education package and is a basic requirement for participating in other education courses.

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  Language of instruction

  English

  Location and time

  The course starts on 1st September with the pre-assingment sent by teacher.
  
  11.9.2020 at 13.00-16.00 Kick-off webinar
  
  16.9.2020 at 9.00-12.00 Demo in JAMK Campus: accessibility walk, demonstration of technical aids for disabled persons
  (please come to the campus: Rajakatu 35 if you can. If not, the session will be also recorded)
  
  18.9.2020 at 14.00-16.00 Webinar: Different customer groups and their needs in accessible tourism
  
  22.9.2020 at 13.00-16.00 Webinar: Legistlation and accessiblity
  
  30.9.2020 at 13.00-16.00 Webinar: Challenges faced by tourism entrepreneurs within accessibility.
  Potential of society and tourism organizations to influence accessibility
  
  11.10.2020 DL for the assignments. Course ends.

  Planned learning activities, teaching methods and guidance

  This course is implemented online. Methods of teaching and learning used in the implementation:
  * online webinars
  * learning assignments
  * group discussions
  * demos

  Learning materials and recommended literature

  Accessible tourism for all: an opportunity within our reach. 2016. World Tourism organisation.
  
  Darcy, S., McKercher, B., Schweinsberg, S. 2020. From tourism and disability to accessible
  tourism: a perspective article. TOURISM REVIEW. VOL. 75 NO. 1 2020, pp. 140-144, © Emerald Publishing Limited, ISSN 1660-5373 DOI 10.1108/TR-07-2019-0323
  
  Luiza, S. M. 2010. Accessible tourism - The ignored opportunity. Annals of the University of Oradea : Economic Science. 1.
  
  United Nations: Promoting accessible tourism for all. https://www.un.org/development/desa/disabilities/issues/promoting-accessible-tourism-for-all.html
  
  Material provided by European Network of Accessible Tourism
  
  Other material provided by the tutor

  Lecturer(s)

  Petra Blinnikka, Kari Vehmaskoski

  Working life cooperation

  Visiting lecturers and cases from the industry sharing their experiences from the theme.

  Campus

  Main Campus

  Internationality

  Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.

  Timing

  01.09.2020 - 11.10.2020

  Learning assignments and student workload

  One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
  * online webinars and group discussions 20
  * independent assignments and other independent work (studying of literature, preparing for lectures) 100
  * demos 15

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  The course is implemented during September 2020.

  Groups

  • MRE17SB
  • MRE17SA
  • MPT20S1
  • MRE18SB
  • MPT19SA
  • MRE18SA
  • ZJK20SM
  • MTM20VS
  • MTM20S1
  • MTM19S1

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 20

  Assessment methods

  Campusonline: 20

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of R&D studies

  1 cr

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Development as an Expert (ZZPP0520-3015),
       31.08.2020 – 18.12.2020,  5 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  During the course you will be prepared for studies at University of Applied Sciences and become part of the study and operating environment. You will find information about studies and professional options in your field. You will learn to evaluate your skills, set professional goals, make choices in your studies and put them into practice. You will be prepared for a job search and will be aware of opportunities for further studies. You can evaluate, develop and maintain your well-being.

  Prerequisites and co-requisites

  -

  Course contents

  1st year:
  You do the pre-assignments. You attend the orientation days and info session. You attach to the studies and community. You recognize the factors that sustain your well-being and know the guidance services of JAMK. You get to know yourself as a university level student and start to build your own study and career plan (PLP) with the guidance of your teacher tutor. You are able to operate in the learning and operating environments of JAMK, knowing your rights and responsibilities as well as ethical guidelines.
  
  2nd-4th year:
  You update your study and career plans and have an annual PLP discussion with your career tutor. You assess your skills, set professional goals for yourself, and take them into account when planning your studies. You will be prepared for a job search and be aware of career and postgraduate opportunities.

  Assessment criteria

  Assessment criteria, passed/failed

  The assessment of the course consists of 5 parts (pass / fail):
  
  - Participation in orientation 1 cr
  - JAMK as a Study Environment 1 cr
  - Study and Work Well-Being 1 cr
  - Working Life Skills 1 cr
  - Career Planning and PLP Discussions 1 cr

  Further information

  The course includes guidelines for reporting skills organized by the Language Center

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  Language of instruction

  English

  Lecturer(s)

  Susanna Nuijanmaa

  Lecturer(s)

  Henna Siltanen, Susanna Nuijanmaa

  Campus

  Main Campus

  Timing

  31.08.2020 - 18.12.2020

  Enrollment

  03.08.2020 - 30.08.2020

  Groups

  • ZJA20SMTP
  • MTM20S1

  Seats

  0 - 50

  Assessment methods

  Avoin AMK (Open UAS) 5

  Degree Programme

  Bachelor's Degree Programme in Music, Bachelor's Degree Programme in Logistics, Bachelor's Degree Programme in Occupational Therapy, Bachelor's Degree Programme in Rehabilitation Counselling, Bachelor's Degree Programme in Construction and Civil Engineering, Bachelor's Degree Programme in Service Business, Bachelor's Degree Programme in Energy and Environmental Technology, Bachelor's Degree Programme in Electrical and Automation Engineering, Bachelor's Degree Programme in Team Academy, Degree Programme in Midwifery, Bachelor's Degree Programme in Social Services, Bachelor's Degree Programme in Mechanical Engineering, Bachelor's Degree Programme in Business Information Technology, Bachelor's Degree Programme in Tourism Management, Bachelor's Degree Programme in Information and Communications Technology, Bachelor's Degree Programme in Business Management, Degree Programme in Nursing, Bachelor's Degree Programme in Agricultural and Rural Industries, Bachelor's Degree Programme in Physiotherapy

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Toolkit for Tourism Work (MTMW1000-3001),
       26.10.2020 – 18.12.2020,  5 cr  (ZJA20SMTP, ...) — Face-to-face +-
  Learning outcomes of the course

  The object of the course
  After completing this course, you will have gained basic skills required in working in the tourism industry. You will know how to interact with people from different cultures and you know what digital skills are needed in tourism work. You will also acquire key certificates that are commonly required in tourism work nationally.
  
  Course competences
  MTMDI Digitalization
  MTMNE Networks
  MTMOE Operational Environment
  YHTKA Internationalisation and communications competence
  
  The learning objectives of the course
  You understand the international nature of the tourism industry and importance for capability to work in multicultural teams. You are familiar with cultural dimensions and, with the help of the relevant theories, are able to identify and appreciate cultural diversities in intercultural interaction. You know the basic concepts in digitalization in tourism. You recognize the value and general applications of ICT tools in tourism industry. You complete the certificates needed to work in tourism business in Finland: Alcohol proficiency certificate, Hygiene proficiency certification and safety passports.

  Prerequisites and co-requisites

  -

  Course contents

  The principal contents of this course are (1) Operating in multicultural environment and teams, (2) Intercultural understanding, (3) Basic concepts in digitalization in tourism, (4) Introduction to e-tourism, (5) An alcohol proficiency certificate, (6) Hygiene proficiency, and (7) Safety passport.

  Assessment criteria

  Assessment criteria, passed/failed

  Unless otherwise provided by the curriculum, the grading scale is Pass (S) or Fail (0).
  
  Criteria for acceptable performance Pass (S): You demonstrate capability to work in multicultural teams. You can describe cultural dimensions and explain cultural diversities in intercultural interaction. You identify the basic concepts in digitalization in tourism. You can describe general ICT tools in tourism industry. You have completed the certificates needed to work in tourism business in Finland: Alcohol proficiency certificate, Hygiene proficiency certification and safety passports.
  
  The course assessment is Fail (0) if the student fails to achieve the minimum learning objectives for passing the course.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures, independent reading materials and information search, discussions, assignments (intercultural analysis, group presentations), self-reflection.

  Learning materials and recommended literature

  Hofstede, G. H., Hofstede G. J., Minkov M. 2010. Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival. New York: McGraw Hill cop.
  Laukkanen M. 2012. Basic Facts of Food Hygiene, ISBN 978-952-67397-5-5, SEFO-konsultointi.
  Valvira. Serving alcohol.

  Lecturer(s)

  Ani Lietonen, Henna Siltanen

  Working life cooperation

  Alumni visitor (video lecture)

  Campus

  Main Campus

  Internationality

  Intercultural understanding and communication skills are gained through discussions in international groups, intercultural team work, self-reflection and games.

  Timing

  26.10.2020 - 18.12.2020

  Learning assignments and student workload

  Total 135 h
  Lectures 48 h
  Assignments 27 h
  Reading materials 20 h
  Preparing for the tests 40 h

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  Hygiene passport examination
  Alcohol proficiency (online exam)
  First Aid training
  First extinguishing proficiency

  Groups

  • ZJA20SMTP
  • MTM20S1

  Seats

  0 - 50

  Assessment methods

  Avoin AMK (Open UAS) 5

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Digital Services in Tourism (MTMW3000-3001),
       28.08.2020 – 30.12.2020,  5 cr  (ZJA20SMRD) — Online learning +-
  Learning outcomes of the course

  The object of the course
  In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.
  
  Course competences
  
  The learning objectives of the course
  You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.

  Prerequisites and co-requisites

  Basic knowledge about digitalization in tourism

  Course contents

  The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:
  
  0 (Fail) You do not meet the minimum criteria set for the course.
  
  1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.
  
  2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.

  Assessment criteria - grade 3 and 4

  3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.
  
  4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.

  Assessment criteria - grade 5

  5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.

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  Language of instruction

  Finnish

  Location and time

  Opintojaksoon kuuluu kaksi vapaaehtoista teemapäivää:
  Digitaaliset ratkaisut mara-alalla 27.-28.8.2020
  Strateginen digimarkkinoinnin johtaminen 3.-4.12.2020 (not translated)

  Planned learning activities, teaching methods and guidance

  Video lectures, independent reading materials and information search, discussions, interview, development plan, verbal presentation, usage diary

  Lecturer(s)

  Henna Siltanen

  Learning materials and recommended literature

  Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
  Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH.

  Lecturer(s)

  Henna Siltanen

  Working life cooperation

  Visiting industry specialists (video lectures), development plan for a hospitality company.

  Campus

  Main Campus

  Timing

  28.08.2020 - 30.12.2020

  Learning assignments and student workload

  Distance learning (135h)
  Webinars/video lectures 20h
  Development plan 40h
  Independent study, assignments 25h
  Independent study, reading material 50h

  Enrollment

  03.08.2020 - 30.08.2020

  Content scheduling

  Each assignment has a recommended deadline throughout the course.

  Groups

  • ZJA20SMRD

  Seats

  0 - 40

  Degree Programme

  Bachelor's Degree Programme in Tourism Management

  Mode of delivery

  Online learning

  Share of R&D studies

  2 cr

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö