Curricula

Objectives

The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.

Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn

Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.

Content

The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
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Learning materials and recommended literature

Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.

Case studies and journal articles announced in the course platform.

Teaching methods

Course is an on-campus implementation supplemented with some virtual guest lectures. The course contains two assignments. Exam takes place at the end of the course.

There is a professional sport organisation involved in the assignments.

Lectures, online webinars, development assignments, group discussions, case studies.

Exam dates and retake possibilities

Exam retake in May.

International connections

Guest lectures from JAMK partner universities. Collaboration with international sport organisations in course work.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations, section 17.

Student workload

Lectures 27 h
Assignments 54 h
Individual study 54 h

Content scheduling

Lecture once a week 1,5 hours, other events scheduled separately.

Further information for students

Priority for sport business students (both JAMK and exchange).
Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Further information

The course is recommended for students in sport business specialization.