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Sales and MarketingLaajuus (5 cr)

Code: TLBC1500

Credits

5 op

Teaching language

  • English

Responsible person

  • Mikko Ilola

Objective

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Qualifications

At least 10 ECTS practical training

Assessment criteria, satisfactory (1)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Assessment criteria, good (3)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Assessment criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Materials

Lecturing materials, slides and videos

Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing

Enrollment

18.11.2024 - 09.01.2025

Timing

20.01.2025 - 30.04.2025

Number of ECTS credits allocated

5 op

Virtual portion

2.5 op

Mode of delivery

50 % Face-to-face, 50 % Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

20 - 86

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Groups
  • TLS22S1
    Logistiikka - tutkinto-ohjelma (AMK)
  • TLP22S1
    Bachelor's Degree Programme in Purchasing and Logistics Engineering
  • TLP25VK
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
  • UTIVERKKO
    Institute of New Industry, online learning (mechanical, logistics and civil engineering)
  • TKN25VK
    Konetekniikka (AMK), vaihto-opiskelu/Exchange studies
  • TLP24VS
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Time and location

Jamk Campus Rajakatu 35 Jyväskylä

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing

Teaching methods

This course includes lectures and learning assignments. Some of the assignments are done as independent work, some during contact teaching. The assignments are described in the course workspace. All assignments are either independent or group work (as described in course workspace) and due dates are confirmed as the course progresses. Part of the lectures may be held online.

NOTE! Students other than those in the TLP22S1 and TLS22S1 group can complete this course implementation entirely as online studies. The course content and tasks are then practically the same, but - the submission schedule may be partly different.

ATTENTION! According to JAMK’s instructions, every student participating in the course must submit the first course assignment within three weeks of the start of the course. If the assignment is not submitted within this schedule, the student in question will be removed from the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

20.11.2023 - 04.01.2024

Timing

08.01.2024 - 19.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 15

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Groups
  • UTIVERKKO
    Institute of New Industry, online learning (mechanical, logistics and civil engineering)

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

20.11.2023 - 14.01.2024

Timing

08.01.2024 - 30.04.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 70

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Groups
  • TLP21S1
    Bachelor's Degree Programme in Purchasing and Logistics Engineering
  • TLS21S1
    Logistiikan tutkinto-ohjelma (AMK)
  • TLP23VS
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
  • TLP24VK
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

01.08.2023 - 24.08.2023

Timing

28.08.2023 - 11.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 15

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Groups
  • UTIVERKKO
    Institute of New Industry, online learning (mechanical, logistics and civil engineering)

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

THIS IS ON-LINE COURSE
- distance learning
- small group learning
- exercises
- learning tasks
- exam

Exam dates and retake possibilities

The possible date and method of the exam will be announced in the course opening information.

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Further information for students

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

01.11.2022 - 05.01.2023

Timing

09.01.2023 - 19.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 5

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Teacher in charge

Mikko Ilola

Groups
  • LOGRAKVERKKO
    Logistiikan ja rakentamisen verkko-opetus

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

THIS IS ON-LINE COURSE
- distance learning
- small group learning
- exercises
- learning tasks
- exam

Exam dates and retake possibilities

The possible date and method of the exam will be announced in the course opening information.

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Further information for students

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

01.11.2022 - 05.01.2023

Timing

09.01.2023 - 30.04.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 35

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Huihan Hiltunen
  • Mikko Ilola
Teacher in charge

Mikko Ilola

Groups
  • TLS20S1
    Bachelor's Degree Programme in Logistics
  • TLP23VK
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
  • TLP20S1
    Bachelor's Degree Programme in Purchasing and Logistics Engineering
  • TLP22VS
    Bachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

CLASSROOM TEACHING
- small group learning
- exercises
- learning tasks
- exam

Exam dates and retake possibilities

The possible date and method of the exam will be announced in the course opening information.

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Further information for students

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

01.08.2022 - 25.08.2022

Timing

29.08.2022 - 21.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 5

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Teacher in charge

Mikko Ilola

Groups
  • LOGRAKVERKKO
    Logistiikan ja rakentamisen verkko-opetus

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

- distance learning
- small group learning
- exercises
- learning tasks
- exam

Exam dates and retake possibilities

The possible date and method of the exam will be announced in the course opening information.

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Further information for students

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training

Enrollment

01.10.2021 - 28.02.2022

Timing

17.01.2022 - 31.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Technology

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 15

Degree programmes
  • Bachelor's Degree Programme in Logistics
  • Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
  • Mikko Ilola
Teacher in charge

Mikko Ilola

Groups
  • LOGAKTIIVI
    Logistiikan aktiivitoteutukset

Objectives

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Learning materials and recommended literature

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

- distance learning
- small group learning
- exercises
- learning tasks
- exam

Exam dates and retake possibilities

The possible date and method of the exam will be announced in the course opening information.

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Further information for students

Avoin AMK: no limits
Campusonline: No limits

2021 - 2022 THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Evaluation criteria, good (3-4)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Evaluation criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Prerequisites

At least 10 ECTS practical training