Sales and MarketingLaajuus (5 cr)
Code: TLBC1500
Credits
5 op
Teaching language
- English
Responsible person
- Mikko Ilola
Objective
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Qualifications
At least 10 ECTS practical training
Assessment criteria, satisfactory (1)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Assessment criteria, good (3)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Assessment criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Materials
Lecturing materials, slides and videos
Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing
Enrollment
18.11.2024 - 09.01.2025
Timing
13.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
Virtual portion
2.5 op
Mode of delivery
50 % Face-to-face, 50 % Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
20 - 86
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Groups
-
TLS22S1Logistiikka - tutkinto-ohjelma (AMK)
-
TLP22S1Bachelor's Degree Programme in Purchasing and Logistics Engineering
-
TLP25VKBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
-
UTIVERKKOInstitute of New Industry, online learning (mechanical, logistics and civil engineering)
-
TKN25VKKonetekniikka (AMK), vaihto-opiskelu/Exchange studies
-
TLP24VSBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Time and location
Jamk Campus Rajakatu 35 Jyväskylä
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up materials:
Donaldson: Sales Management
Keegan & Green: Global Marketing
Teaching methods
This course includes lectures and learning assignments. Some of the assignments are done as independent work, some during contact teaching. The assignments are described in the course workspace. All assignments are either independent or group work (as described in course workspace) and due dates are confirmed as the course progresses. Part of the lectures may be held online.
NOTE! Students other than those in the TLP22S1 and TLS22S1 group can complete this course implementation entirely as online studies. The course content and tasks are then practically the same, but - the submission schedule may be partly different.
ATTENTION! According to JAMK’s instructions, every student participating in the course must submit the first course assignment within three weeks of the start of the course. If the assignment is not submitted within this schedule, the student in question will be removed from the course.
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
20.11.2023 - 04.01.2024
Timing
08.01.2024 - 19.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 15
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Groups
-
UTIVERKKOInstitute of New Industry, online learning (mechanical, logistics and civil engineering)
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
20.11.2023 - 14.01.2024
Timing
08.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 70
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Groups
-
TLP21S1Bachelor's Degree Programme in Purchasing and Logistics Engineering
-
TLS21S1Logistiikan tutkinto-ohjelma (AMK)
-
TLP23VSBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
-
TLP24VKBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
01.08.2023 - 24.08.2023
Timing
28.08.2023 - 11.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 15
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Groups
-
UTIVERKKOInstitute of New Industry, online learning (mechanical, logistics and civil engineering)
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing
Teaching methods
THIS IS ON-LINE COURSE
- distance learning
- small group learning
- exercises
- learning tasks
- exam
Exam dates and retake possibilities
The possible date and method of the exam will be announced in the course opening information.
Alternative completion methods
The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
Further information for students
Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
01.11.2022 - 05.01.2023
Timing
09.01.2023 - 19.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 5
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Teacher in charge
Mikko Ilola
Groups
-
LOGRAKVERKKOLogistiikan ja rakentamisen verkko-opetus
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing
Teaching methods
THIS IS ON-LINE COURSE
- distance learning
- small group learning
- exercises
- learning tasks
- exam
Exam dates and retake possibilities
The possible date and method of the exam will be announced in the course opening information.
Alternative completion methods
The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
Further information for students
Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
01.11.2022 - 05.01.2023
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 35
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Huihan Hiltunen
- Mikko Ilola
Teacher in charge
Mikko Ilola
Groups
-
TLS20S1Bachelor's Degree Programme in Logistics
-
TLP23VKBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
-
TLP20S1Bachelor's Degree Programme in Purchasing and Logistics Engineering
-
TLP22VSBachelor's Degree Programme in Purchasing and Logistics Engineering (AMK) vaihto-opiskelu/Exchange studies
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing
Teaching methods
CLASSROOM TEACHING
- small group learning
- exercises
- learning tasks
- exam
Exam dates and retake possibilities
The possible date and method of the exam will be announced in the course opening information.
Alternative completion methods
The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
Further information for students
Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
01.08.2022 - 25.08.2022
Timing
29.08.2022 - 21.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 5
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Teacher in charge
Mikko Ilola
Groups
-
LOGRAKVERKKOLogistiikan ja rakentamisen verkko-opetus
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing
Teaching methods
- distance learning
- small group learning
- exercises
- learning tasks
- exam
Exam dates and retake possibilities
The possible date and method of the exam will be announced in the course opening information.
Alternative completion methods
The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
Further information for students
Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training
Enrollment
01.10.2021 - 28.02.2022
Timing
17.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 15
Degree programmes
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Purchasing and Logistics Engineering
Teachers
- Mikko Ilola
Teacher in charge
Mikko Ilola
Groups
-
LOGAKTIIVILogistiikan aktiivitoteutukset
Objectives
Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.
Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making
Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
Content
The main contents of the course are:
General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise
Learning materials and recommended literature
Lecturing materials, slides and videos
Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing
Teaching methods
- distance learning
- small group learning
- exercises
- learning tasks
- exam
Exam dates and retake possibilities
The possible date and method of the exam will be announced in the course opening information.
Alternative completion methods
The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
Further information for students
Avoin AMK: no limits
Campusonline: No limits
2021 - 2022 THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
1: Student has gained knowledge at all the subjects described in the learning outcomes.
2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
Evaluation criteria, good (3-4)
3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Evaluation criteria, excellent (5)
5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
Prerequisites
At least 10 ECTS practical training