Skip to main content

Strategic managementLaajuus (5 cr)

Code: YZ00CL57

Credits

5 op

Teaching language

  • Finnish
  • English

Responsible person

  • Tapio Mäkelä, Hyvinvointiyksikkö
  • Heidi Neuvonen, Liiketoimintayksikkö

Objective

Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Competences
Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.

Content

The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Assessment criteria, approved/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.

Enrollment

20.11.2024 - 04.01.2025

Timing

20.01.2025 - 27.04.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Master's Degree Programme in Project Management
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Sosiaali- ja terveysala
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Restonomi
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Tradenomi
Teachers
  • Heidi Neuvonen
Groups
  • ZJAYJM24S1
    Avoin AMK, marata, YAMK-väylät, Johtaminen, ylempi amk, Vastuullisuuden ja palveluiden johtaminen
  • YJM24S1
    Johtamisen tutkinto-ohjelma, ylempi AMK, restonomi

Objectives

Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Competences
Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.

Content

The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Time and location

Online 100 %
Moodle workspace

Learning materials and recommended literature

Porter, M. (1996). What is Strategy? Harvard Business Review, Nov-Dec 1996, pages 61-78.Porter, M. (2008).

The Five Competitive Forces that Shape Strategy. Harvard Business Review, Jan 2008, pages 78-93.Prahalad, C. - Hamel, G. (1990).

The Core Competence of the Organization. Harvard Business Review, May-June 1990, pages 79-91
Kim, W.C. - Mauborgne, R. (2004) Blue Ocean Strategy. Harvard Business Review, October 2004, pages 76-84

Porter, M. - Kramer, M. (2011) Creating Shared Value. Harvard Business Review, Jan-Feb 2011, pages 62-77.

Mintzber, H., Ahlstrand, B. & Lampel, J. 2005. Strategy bites back. It is a lot more and less than you ever imagined. Pearson Prentice Hall. Upper Saddle River, New Jersey 07458

Hunt, S. & Lambe, J. 2000. Marketing’s Contribution to Business Strategy: Market Orientation, Relationship Marketing and Resourced-Advantage Theory. International Journal of Management Review 2(1), 17-43
Kim, W. C., Mauborgne, R., Tillman, M., & Susitaival, S. (2015). Sinisen meren strategia (Laajennettu p.). Talentum.

Additional learning material provided in the Moodle-workspace

During the course, the utilization of artificial intelligence, instructions and possible ethical questions follow the updated recommendations of Arene and Jamk's instructions.

Teaching methods

Learning environment: Moodle - workspace guides and supports learning. The webinars mainly focus on peer learning and guidance.

Online webinars: zoom link can be found on the Moodle workspace
Participation in webinars requires a working camera, headphones and microphone.

Students will be checked three weeks after the start of the implementation. When a student submits an orientation assignment, he/she expresses his/her activity and can continue studying during the course.

The content of the course focuses on business strategy.

There will be prerecorded lectures, business simulation game, learning from assignments and getting feedback from other students

Guidance
You will receive guidance in the Moodle learning environment (e.g. question and answer forum) and webinars. You will also receive guidance from your peer students.

Feedback
You will receive both qualitative and quantitative evaluation and feedback on your simulation game and learning assignment.
You give feedback on the course (mid-term and final feedback on the implementation).

Practical training and working life connections

Your student group forms a working life-oriented peer learning network.

Exam dates and retake possibilities

No exam

International connections

During the course, you will utilise international source material and the environment of the simulation game.

Alternative completion methods

You can familiarise yourself with 17§ of Jamk's degree regulations when considering the recognition and recognition of course competence based on your previously acquired competence and the objectives of the course.

Student workload

- orientation assignment 8 h
- lectures/online lectures 8 h
- individual learning assignments 30 h
- webinars or replacing assignments 8 h
- simulation game 51 h
- studying the course material 30 h

Total 135 hours

Content scheduling

In the course, learning takes place by participating in webinars, independent information search, gaming and by completing the learning assignments
Timetable of the learning assignments in the Moodle workspace

Further information for students

Orientation assignment, which is an individual assignment and will be returned before the 1st webinar. Assessment (adopted/completed/failed)
Three online meetings to monitor and support learning and the completion of a development task
Individual assignment, application of theory 40% of course grade, assessment 0-5
Simulation game, group assignment, 40% of course grade, assessment 0-5
Reflection assignment, individual assignment 20% of course grade, assessment 0-5

Evaluation scale

0-5

Evaluation criteria, pass/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.

Enrollment

01.08.2024 - 22.08.2024

Timing

09.01.2025 - 13.04.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Master's Degree Programme in Project Management
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Sosiaali- ja terveysala
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Restonomi
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Tradenomi
Teachers
  • Heidi Neuvonen
Groups
  • ZJAYJH24S1
    Avoin AMK, lita, YAMK-väylät, Johtaminen, ylempi amk, Organisaation ja talouden johtaminen
  • YJH24S1
    Johtamisen tutkinto-ohjelma, ylempi AMK, tradenomi

Objectives

Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Competences
Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.

Content

The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Time and location

Online 100 %
Moodle workspace

Learning materials and recommended literature

Porter, M. (1996). What is Strategy? Harvard Business Review, Nov-Dec 1996, pages 61-78.Porter, M. (2008).

The Five Competitive Forces that Shape Strategy. Harvard Business Review, Jan 2008, pages 78-93.Prahalad, C. - Hamel, G. (1990).

The Core Competence of the Organization. Harvard Business Review, May-June 1990, pages 79-91
Kim, W.C. - Mauborgne, R. (2004) Blue Ocean Strategy. Harvard Business Review, October 2004, pages 76-84

Porter, M. - Kramer, M. (2011) Creating Shared Value. Harvard Business Review, Jan-Feb 2011, pages 62-77.

Mintzber, H., Ahlstrand, B. & Lampel, J. 2005. Strategy bites back. It is a lot more and less than you ever imagined. Pearson Prentice Hall. Upper Saddle River, New Jersey 07458

Hunt, S. & Lambe, J. 2000. Marketing’s Contribution to Business Strategy: Market Orientation, Relationship Marketing and Resourced-Advantage Theory. International Journal of Management Review 2(1), 17-43
Kim, W. C., Mauborgne, R., Tillman, M., & Susitaival, S. (2015). Sinisen meren strategia (Laajennettu p.). Talentum.

Additional learning material provided in the Moodle-workspace

During the course, the utilization of artificial intelligence, instructions and possible ethical questions follow the updated recommendations of Arene and Jamk's instructions.

Teaching methods

Learning environment: Moodle - workspace guides and supports learning. The webinars mainly focus on peer learning and guidance.

Online webinars: zoom link can be found on the Moodle workspace
Participation in webinars requires a working camera, headphones and microphone.

Students will be checked three weeks after the start of the implementation. When a student submits an orientation assignment, he/she expresses his/her activity and can continue studying during the course.

The content of the course focuses on business strategy.

There will be prerecorded lectures, business simulation game, learning from assignments and getting feedback from other students

Guidance
You will receive guidance in the Moodle learning environment (e.g. question and answer forum) and webinars. You will also receive guidance from your peer students.

Feedback
You will receive both qualitative and quantitative evaluation and feedback on your simulation game and learning assignment.
You give feedback on the course (mid-term and final feedback on the implementation).

Practical training and working life connections

Your student group forms a working life-oriented peer learning network.

Exam dates and retake possibilities

No exam

International connections

During the course, you will utilise international source material and the environment of the simulation game.

Alternative completion methods

You can familiarise yourself with 17§ of Jamk's degree regulations when considering the recognition and recognition of course competence based on your previously acquired competence and the objectives of the course.

Student workload

- orientation assignment 8 h
- lectures/online lectures 8 h
- individual learning assignments 30 h
- webinars or replacing assignments 8 h
- simulation game 51 h
- studying the course material 30 h

Total 135 hours

Content scheduling

In the course, learning takes place by participating in webinars, independent information search, gaming and by completing the learning assignments
Timetable of the learning assignments in the Moodle workspace

Further information for students

Orientation assignment, which is an individual assignment and will be returned before the 1st webinar. Assessment (adopted/completed/failed)
Three online meetings to monitor and support learning and the completion of a development task
Individual assignment, application of theory 40% of course grade, assessment 0-5
Simulation game, group assignment, 40% of course grade, assessment 0-5
Reflection assignment, individual assignment 20% of course grade, assessment 0-5

Evaluation scale

0-5

Evaluation criteria, pass/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.

Enrollment

01.08.2024 - 25.08.2024

Timing

26.08.2024 - 08.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Health and Social Studies

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Master's Degree Programme in Project Management
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Sosiaali- ja terveysala
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Restonomi
  • Johtamisen tutkinto-ohjelma, ylempi AMK, Tradenomi
Teachers
  • Tapio Mäkelä
Teacher in charge

Tapio Mäkelä

Groups
  • YSB22S1
    Projektijohtaminen YAMK
  • YSB23S1
    Projektijohtaminen YAMK
  • YSY22SJ
    Sosiaali- ja terveysalan ylempi AMK, Sosiaali- ja terveysalan johtaminen
  • YSH23S1
    Sosiaali- ja terveysalan johtamisen tutkinto-ohjelma (YAMK)

Objectives

Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Competences
Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.

Content

The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Learning materials and recommended literature

Porter, M. (1996). What is Strategy? Harvard Business Review, Nov-Dec 1996, pages 61-78.
Porter, M. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, Jan 2008, pages 78-93.
Prahalad, C. & Hamel, G. (1990). The Core Competence of the Organization. Harvard Business Review, May-June 1990, pages 79-91
Kim, W. Chan Blue ocean strategy 2004 (or newer).

And other starting material to be presented in connection with the teaching

Recommended reading
Porter, M., Lee, T. 2013. ”The Strategy That Will Fix Health Care”. Harvard Business Rewiew. https://hbr.org/2013/10/the-strategy-that-will-fix-health-care

Teaching methods

Online teaching, group work and independent study and peer support

Alternative completion methods

Studyfication is an alternative method of course implementation according to JAMK degree regulation.

Student workload

Pre-assignment and preparation for it 10 h
Lectures and workshops 20 h
Peer evaluation 10 h
On-line learning 45 h
Independent work 50 h

Content scheduling

Preliminary assignment 10 h
Lectures and group work 20 h
Intermediate task 20 h
Learning assignment 85 h

Further information for students

Evaluation of the learning task. peer and self-assessment, activity

Evaluation scale

Pass/Fail

Evaluation criteria, pass/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.

Enrollment

01.08.2024 - 26.08.2024

Timing

26.08.2024 - 18.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Master's Degree Programme in Project Management
Teachers
  • Murat Akpinar
Teacher in charge

Murat Akpinar

Groups
  • ZJAYHS24S1
    Avoin AMK, lita, YAMK-väylät, Sport Business Management
  • ZJAYBB24S1
    Avoin AMK, lita, YAMK-väylät, International Business Management
  • YHS24S1
    Master's Degree Programme in Sport Business Management
  • YBB24S1
    Master of Business Administration, DP in International Business Management
  • YBB23S1
    Master of Business Administration, DP in International Business Management
  • YHS23S1
    Master's Degree Programme in Sport Business Management
  • YHS22S1
    Master's Degree Programme in Sport Business Management
  • YHS21S1
    Master's Degree Programme in Sport Business Management
  • YBB22S1
    Master's Degree Programme in International Business

Objectives

Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Competences
Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.

Content

The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Learning materials and recommended literature

Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78.

Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93.

Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.

Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.

Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.

There will also be a selection of cases and support material provided by the lecturer.

Teaching methods

You will have intensive online contact sessions with lectures, workshops, and group discussions. In addition, you will study independently for your group and individual assignments.

Practical training and working life connections

The individual assignment will aim to develop operations at your workplace.

Exam dates and retake possibilities

There is no exam.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Lectures 17 hours
Preparing for the lectures 17 hours
Group project 37 hours
Individual assignment 64 hours

Content scheduling

30.8.2024 (14-20)
31.8.2024 (9-14)
20.9.2024 (14-20)

Further information for students

Your assessment will be based on an individual assignment, a group project, and your active participation in class.

Evaluation scale

Pass/Fail

Evaluation criteria, pass/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.