Opetussuunnitelmat

Objective

The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.

Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn

Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.

Content

The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
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Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Assessment criteria, good (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Assessment criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Further information

The course is recommended for students in sport business specialization.