Curricula

The student
* co-operates in a multicultural environment
* works independently in situations involving working life communications in the two national languages and at least one foreign language
* takes the impacts and opportunities of internationalisation trends into consideration in his/her field.

The student
* assesses and develops their competencies, and is willing to continue learning
* acquires, processes and assesses his/her own field data, theories, concepts, methods and principles critically
* assumes responsibility for group learning and sharing learned knowledge.

The student
* carries out research and development projects by applying the information, methods and practical skills acquired
* solves problems in a new way, creatively and develop working skills
* obtains information that is relevant in view of the development challenge or problem at hand and makes decisions based on it.

The student:
* acts in a collaborative manner as a member of student and work communities and other groups in compliance with the principles of professional ethics and furthers the performance and well-being of the group
* organises work duties, workflows and decision-making and works in expert duties in a systematic and goal-oriented manner
* shares his/her expertise and makes use of the expertise of others.

The student
* communicates well, both orally and in writing in his/her mother tongue
* uses information and communications technology in his/her assignments in many ways
* considers various factors in his/her work and works in networks.

The student:
* builds customer-driven, sustainable and economically profitable solutions in his/her networks
* takes responsibility for his/her own actions and their consequences
* shows courage to try new things and manages the risks involved.

* is able to analytically examine the company's environment, as well as customer demand and competitive situation
* is able to identify and evaluate different types of customers and customer groups' needs and problems which customerships set for customer products, services and organizations
* masters the marketing mix and strategic planning of customer-focused marketing
* is able to serve interactively customers in different situations of work life
* is able to sell to different customers based on their needs and value creation.

* understands the standards of work life in managerial tasks
* can apply jurisprudence
* can use applied commercial mathematics and statistical methods with IT tools
* can apply bookkeeping, taxation and financial statement techniques to business activity
* has advanced skills in the application of qualitative and quantitative research methods
* can work in digital business environment.

* masters the basic knowledge and logic of operation of at least one branch, meeting its professional requirements
* has a basic knowledge of the research tradition and research methods of their branch and is able to apply them to the thesis
* has at least advanced beginner’s skills in the practical tasks of their branch.

* understands the basic concepts of business and business economic thinking
* recognises, understands and can describe the core processes of an enterprise
* understands the elements of profit in an enterprise, earnings logic, and the effects of different business transactions on result and financial status
* is able to act economically and develop business processes cost-effectively, based on social responsibility.