Bachelor's Degree Programme in Service Business
Key learning outcomes
With a Bachelor of Hospitality Management degree from Jamk University of Applied Sciences, you will provide and manage responsible and customer-oriented services and develop marketing in the service sector. You will provide competitive hospitality management services in accordance with the operating models of sustainable development. As a Bachelor of Hospitality Management, you can work in supervisory positions in the tourism and catering sector, utilise digital services and develop the digitalisation of services for customers. As a Bachelor of Hospitality Management, your will utilise digital services, improve the digitalisation of services for customers, and have the capacity to take on a supervisory role in this field. Using your expertise in customer experience, you will work in an exemplary manner in interaction with customers.
As a Bachelor of Hospitality Management, you will work as a developer of the service sector, creating new services and experiences for customers. As a Bachelor of Hospitality Management, you will be able to use, apply and evaluate methods based on researched information. The Bachelor of Hospitality Management degree programme provides you with competence and support for entrepreneurship. With a Bachelor of Hospitality Management degree from Jamk, you will benefit from strong connections to the working world and create networks with different actors in the field.
Education content and professional growth and know-how
The scope of the Bachelor of Hospitality Management degree is 210 cr, which corresponds to approximately 3.5 years of studies. The Degree Programme in Hospitality Management focuses on digital service development, local management and customer-oriented services. As a Bachelor of Hospitality Management in Service Business, you will be a multi-skilled future expert, and you will have the opportunity to create a career in the rapidly developing and international field. Your studies in hospitality management emphasise internationalisation, and you can, for example, complete a practical training abroad, apply for an exchange at a partner institution or participate in the joint English-language studies offered by the EUDRES network. Your internationalisation is supported by a personal learning plan (PLP) based on discussions with the teacher-tutor.
The fast pace and continuous development of the service sector create an opportunity for you to work as a developer of innovative services and business models, and to grow into a leader for both yourself and your work community. Upon graduation, the Bachelor of Hospitality Management degree opens up career opportunities in management, responsibility, digital operating environments and entrepreneurship.
During your first year of studies, you will have the opportunity to plan your studies with your personal tutor-teacher. You will also be able to pick courses from other fields of study. In accordance with your career plans, you can also choose courses from the selection of online studies available nationwide.
Flexible studies
You can choose your alternative or elective studies from EduFutura partner institutions (University of Jyväskylä and Gradia) and international studies from European EUDRES higher education institutions. You can also choose from Finnish and foreign partner universities, such as other universities of applied sciences and universities. You can apply for accreditation of higher education studies that you have completed elsewhere.
Working life oriented learning
In the Degree Programme in Hospitality Management, you will learn to apply researched information as part of the development of services and customer experience. You advance and steer your professional skills in practical training, work-related projects, development tasks and a thesis in your field towards different operating environments in the service sector.
The degree includes a total of 50 ECTS credits of practical training in the operating environments of the service sector. Throughout your UAS studies, you will engage in learning that is focused on preparing you for the working world. As a student, it offers you the opportunity to develop transferable skills for your future work, and your career paths and networks in the world of work.
Career opportunities and employment
As a Bachelor of Hospitality Management, you will have excellent employment opportunities. For example, you can find employment in managerial and supervisory tasks in service companies and in various expert roles in the field.
Qualifications
There are no specific degree-related or statutory qualification requirements in the field.
Further studies
You may, after graduating and gaining at least two years of work experience, apply for a master's degree level education. You can continue your studies by applying for e.g. Master's degree programmes in universities, vocational teacher education or Master's degree programmes abroad. The university of applied sciences offers opportunities for competence development in various institutes, such as the open university of applied sciences, specialisation training and work-oriented continuing education.
Education planning
The competences of the Rectors’ Conference of Finnish Universities of Applied Sciences (ARENE 2022) and results from surveys on the future world of work and education, such as those conducted by the Competence Foresight Forum (OEF), have been used in the drafting of the curriculum. Recommendations, views and feedback provided by degree programme students, partners in the world of work and the university of applied sciences’ network in the tourism and catering sector have also been taken into account (periodic evaluation 2023). Alumni cooperation is an important part of the dialogue in the planning and implementation of education, and the aim is to develop it further.
In the Degree Programme in Hospitality Management, a visual working life path has been created for the entire duration of the degree, in which the working life orientation of the entire degree becomes tangible for students and networks in the world of work.
Contact Information
Väisänen Karoliina
Senior Lecturer, Tourism and Service Business
+358408656879
firstname.lastname@jamk.fi
Bachelor's Degree Programme in Service Business
Bachelor's Degree Programme in Service Business
Bachelor's Degree Programme in Service Business
Bachelor's Degree Programme in Service Business
Timing plans
Bachelor's Degree Programme in Service Business
Bachelor's Degree Programme in Service Business
Timing plans
Bachelor's Degree Programme in Service Business
Timing plans